The art of a successful marketing strategy doesn’t mean to simply promote your product. Sure, you always should put your product in focus when you want to sell it. But, keep in mind there is one thing much more important than that: your customer. That’s the reason why it is more about reaching out to […]
Guest post by Kevin Ocasio. The internet has completely revolutionized the world of content marketing. Through the web, your content can now literally live forever as opposed to their relatively short lifespans in the heydays of newspapers, magazines and the like. This phenomenon, however, has also given rise to the dilemma of making eternally marketable […]
Crossposting and cross-promoting your blog posts to your social media channels is one of the most effective ways to gain more outreach for your blog content and drive more traffic to your blog. Cross-promoting your blog post to Twitter and Facebook is standard to most bloggers. There are, however, lots of other specific networks and platforms you […]
Whenever you post your content to social media only a fraction of your potential target audience will actually see your post. So it might be wise to post your content more than once. But, there is a difference between sharing your promotional content, curating content from other sources and sharing your valuable evergreen blog content. So, […]
Customization instead of scattergun approach: Why customized social media posts lead to more likes Studies show that many bloggers use the scattergun approach when sharing blog posts on social networking sites due to the lack of time and resources. With the scattergun approach all social media posts are posted with the same text to all social networks. […]
There’s a lot to learn from just 140 characters. The short messaging service is the second largest in the whole of social media, ranking just behind Facebook. Each user can read and follow useful content, news and pictures based on just 140 characters. So what exactly is a successful Tweet? What structure should it follow […]
Social media is in continuous change. Popular networks loose users and importance, meanwhile new networks are coming up and competing for the community’s attention. With the increasing number of networks and an increasing degree of specialization communication workers face the need to spread the efforts on much more networks than just Facebook and Twitter. Social […]
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