Fast and efficient social media communication is especially important throughout an ongoing crisis.
- Respond with speed
- Create trust and strengthen loyalty
- Foster the relationship with your community
Speed up your crisis communication across all your social media channel by cross-posting your crisis updates fast and efficiently.
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The Corona crisis presents huge challenges to all of us. In addition to health concerns and fates, the daily business of many companies is on hold. Regulations and guidelines rule the public life and everyone has to adapt their communication quickly and flexibly.
We want to support social media teams around the world to make social media management - even across physical distances - as easy as possible.
The Blog2Social team is available for you via email, social media & phone. We are happy to support you at any time.
#TogetherAgainstCorona
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Fon: +49 2181 160 22 55 | Email: customer-service@blog2social.com
Checklist, tips and ideas for your social media #crisiscommunication
Honesty, transparency, reliability, empathie, consistency und current updates are six pillars of a professional crisis communication.
We provide you with tips, tools and content ideas for your social media crisis communication:
strategies and checklists for crisis communication management
tips and content ideas on how to communicate on social media throughout the coronavirus crisis
Trending hashtags for #coronavirus crisis posts
Essential tools for crisis communication
Learn how to
- respond to new situations and update your crisis communication consistently as developments unfold
- answer the most obvious questions and address the concerns of your audiences.
- maintain a crisis communication protocol for social media
- promote your offers and stay empathetic and helpful during all phases of the crisis
- adapt your editorial calendar and adjust your schedule to the continually-changing situations
- stay connected with your community throughout and beyond the crisis
Respond with speed
- Current updates are critical as new developments unfold.
- A consistent flow of information keeps your communities updated in real-time.
- Social media automation helps you to manage cross-posting and seeding to reach more people in less time.
Create trust and strengthen loyalty
- Informing your audiences honestly and transparently about the situation will strengthen your reputation.
- Provide answers to the most important questions.
- Always check your scheduled content to make sure your messages are still relevant and empathetic.
Foster the relationship with your community
- Respond to worries and everything that challenges your community.
- Avoid hard selling messages, but provide helpful information and always adjust your marketing accordingly.
- Keep your tone empathetic to get your message across appropriately throughout the ongoing crisis.
Checklist for your social media crisis communication
Strategy
Prepare for a consistent flow of current updates, breaking news, stories and valuable content to tie your customers and communities to the important lifeline of communication:
- Let your customers know how the crisis will affect your business relation and about any changes coming up.
Content creation
Adapt your editorial calendar and your marketing campaigns to the current situation:
- Do not post hard sales messages but be helpful and supportive.
- Offer special services, discounts or pay reliefs to those most affected by the crisis.
- Publish help content and tips
- Share important links and information from official and trusted sources
- Ask your community: Listen to your customers worries and answer their questions.
- Share love, hope and entertainment beyond coronavirus topics.
Distribution
Show your responsibility for your team, your customers or your community:
- Say thanks and share praise to those who help and engage
- Share call-for-actions to stay safe and act responsible
- Add @mentions to connect directly
Use trending hashtags, i.e. #corona #coronavirus #virus, #staysocial, #stayhome, #staysafe, #covid #covıd19 #covid_19, #quarantineday, #socialdistancing or #homeoffice.
Use multiple social network accounts to reach as many people as possible with your crisis communication and tailor your messages to each channel.