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Honesty, transparency, reliability, empathie, consistency und current updates are six pillars of a professional crisis communication.
We provide you with tips, tools and content ideas for your social media crisis communication:
strategies and checklists for crisis communication management
tips and content ideas on how to communicate on social media throughout the coronavirus crisis
Trending hashtags for #coronavirus crisis posts
Essential tools for crisis communication
Prepare for a consistent flow of current updates, breaking news, stories and valuable content to tie your customers and communities to the important lifeline of communication:
Adapt your editorial calendar and your marketing campaigns to the current situation:
Show your responsibility for your team, your customers or your community:
Use trending hashtags, i.e. #corona #coronavirus #virus, #staysocial, #stayhome, #staysafe, #covid #covıd19 #covid_19, #quarantineday, #socialdistancing or #homeoffice.
Use multiple social network accounts to reach as many people as possible with your crisis communication and tailor your messages to each channel.