How to connect and post to XING

Blog2Social
2019-03-15 11:05

The business network XING offers an ideal platform to present yourself and your company in a professional environment. You can easily build a professional network and manage business contacts.

XING offers many careers related features and topics. Besides job offers, job requests and Employer Branding much revolves around New Work topics. As a social media network, XING is also a valuable channel for successful B2B communication.

Your presence on XING is based on your personal profile. In addition, you can create company pages (employer branding profiles) as well as business pages that are particularly suitable for brands, products, and services. It is also possible to create groups, however, joining a group is usually more advisable to benefit from their already existing communities.

The latest changes: The new XING interface

XING will no longer support existing APIs to third-party tools, so the current interface will be shut down by 31st March 2019. Therefore, we now introduce a new XING interface to allow you to keep scheduling & sharing your social media post on XING. From now on you can connect your XING profile, as well as your XING company pages (Employer branding profiles) and your business pages with Blog2Social via the new XING interface. To do this, go to your WordPress backend and click on “Networks” in the Blog2Social Menu on the left sidebar. Scroll down to XING and connect your XING accounts by clicking on “+Profile”, “+Page” or “+Group”.

Please check whether you have scheduled social media posts for XING beyond 31st March 2019. Make sure to reschedule these posts with the new XING interface so that your posts will be published after 31st March 2019 on your XING accounts. Make sure you schedule and share all new posts with new XING connection.

How to connect Blog2Social with XING

On XING you can publish your content on your

  • Profile
  • Pages
    • Company pages (Employer branding profiles) for news about your company
    • Business Pages for your brands, products and services
  • Groups (Specialist, thematic and regional groups)
    • in discussion forums (for information, PR news or specialist contributions)
    • in marketplaces (for offers and requests of jobs, events and ads)

How to connect Blog2Social with my XING Profile

Connect your XING profile to Blog2Social to automatically post to your profile. Your posts and content will then appear in your profile under "Activities" for visitors of your profile and will also be displayed to your contacts' news streams (home page).

Click on "Networks" in the Blog2Social menu of your WordPress backend and then on "+Profile" next the network XING to link your XING profile to Blog2Social. The login page opens.

 

Authorize your connection to XING by entering your email address and password and clicking "authorize". Blog2Social will then automatically connect to your XING profile.

Once you have successfully connected your XING profile, it will be listed as a connection on the network page. You can now use Blog2Social to post to your XING profile and schedule your posts.

>> Learn how to publish blog posts on your XING profile

How to connect Blog2Social with my XING Company Page

You can connect all XING company pages (employer profiles) that you manage as an administrator. On the XING company page, your posts automatically shared by Blog2Social appear in the "News" tab.
The News section is particularly suitable for company news, job offers, employer branding topics, but also for specialist topics or press releases.

Please note: If you use the free version of the XING company pages, there is only one administrator. Only this person can post news to the corporate pages.

Click on "Networks" in the Blog2Social menu of your WordPress backend and then on "+Page" next the network XING to link your XING page to Blog2Social. The login page opens.

 

Authorize your connection to XING here by entering your email address and password and clicking "authorize". Blog2Social will then automatically connect to your XING account and you can select the XING company page you want to connect to (if you are the site administrator and have permission to do so). Then click "Confirm".

Once you have successfully connected your XING page, it will be listed as a connection on the network page. You can now use Blog2Social to post to your XING page and schedule your posts.

>> Learn how to publish blog posts on your XING company page

How to connect Blog2Social with my XING Business Page

You can connect all XING business pages that you manage as an administrator. On the XING company page, your posts automatically shared by Blog2Social appear in the "News" tab.

Please note: If you use the free version of the XING company pages, there is only one administrator. Only this person can post news to the corporate pages.

Click on "Networks" in the Blog2Social menu of your WordPress backend and then on "+Page" next the network XING to link your XING page to Blog2Social. The login page opens.

 

Authorize your connection to XING by entering your email address and password and clicking "authorize". Blog2Social will then automatically connect to your XING account and you can select the XING business page you want to connect to (if you are the site administrator and have permission to do so). Then click "Confirm".

Once you have successfully connected your XING page, it will be listed as a connection on the network page. You can now use Blog2Social to post to your XING business page and schedule your posts.

>> Learn how to publish blog posts on your XING business page

How to connect Blog2Social with XING Groups

XING groups offer a great way to share blog posts, company information, job offers or links. You can post to XING groups in which you are a member. Publishing in XING groups is particularly successful if the content published is valuable, informative and useful for the community.

Click on "Networks" in the Blog2Social menu of your WordPress backend and then on "+Group" next the network XING to link your XING page to Blog2Social. The login page opens.

 

Authorize your connection to XING by entering your email address and password and clicking "authorize". Blog2Social will then automatically connect to your XING account and you can select the XING group you want to connect to and the corresponding forum. Then click "Confirm".

Once you have successfully connected your XING group, it will be listed as a connection on the network page. You can now use Blog2Social to post to your XING group and schedule your posts.

>> Learn how to publish blog posts on your XING groups

Please note: In order to keep the quality of posts in XING groups high, XING has issued a code of conduct for crossposting in XING groups. Find out what you should bear in mind when doing so:

How to publish blog posts on XING

There are two ways to share your blog posts on your selected XING profiles, pages and groups:

1. Directly from the blog post:

When editing your blog posts, you will find a box saying "Automatically share on social media" in the right menu bar. Click on it to open it. Then click on "Customize & Schedule Social Media Posts" to get to the one-page editor.

 

2. Or via the Blog2Social dashboard:

First click on "Posts & Sharing" in the Blog2Social menu in the navigation bar on the left, then select the blog post you want to share on social media by clicking on "Share on Social Media".
 

 

You will be forwarded to the Blog2Social one-page editor that shows you an overview of all your connected Social Media to which you can post now. Click on the accounts on the right sidebar to select or deselect them. Select the XING profiles, pages or groups on which you want to share your blog post.

You can customize your social media posts for each XING connection by changing the image or comment text.

Then click "Share" to immediately share your post.

You can also schedule your social media posts for a specific date by selecting "Schedule for specific times" from the drop-down menu under your post. Blog2Social will then automatically publish your post at the selected time.

Especially with XING, we recommend that you individualize each post, as XING has very strict conditions for cross-posting.

#Tip: Every network has its own "best times". These are the times when most users are active on the network. Use these times to optimize reaching your target group.
On the business network XING, users are particularly active at the following times:
Weekdays: Tuesdays - Thursdays
Times: In the morning from 8 - 10 AM and shortly before the end of their workday from 5-6 PM

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Business, connect, group, page, profile, XING

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