How to create social media posts and share images, text, and links on social media

Valuable social media posts for your followers consist of way more than just content promoting yourself. For the best content mix on your social media channels,  take a look at the 5-3-2 rule. With every 10 posts you should share:

• 5 pieces of curated content: third-party content that is relevant to your audience and relates to your topics.
• 3 pieces of created content: your original content and even promotional content.
• 2 pieces of personal content: these can be fun and entertaining contents or also very personal comments and statements.

With Blog2Social, you can create, schedule and share all your social media posts from one central platform: your WordPress dashboard. Save valuable time by managing your complete social media marketing from your WordPress dashboard.

4 Types of Content You Should Share Regularly on Your Social Media Channels

1. Content Curation Posts

Content curation is one of the most powerful strategies in social media marketing. Sharing third-party content from relevant sources helps to turn your social media channels into valuable content resources for your audience. Content curation has many benefits. Find out why content curation can work out for you, and learn how to integrate content curation into your content marketing strategy to boost traffic and engagement.

Manage your content curation with Blog2Social: Save interesting articles directly from your browser as a draft in Blog2Social with the Blog2Social Browser Extension or curate links directly using the “Link Post”-option in the “Create Social Media Posts” section. You can also use a plugin to import the posts you want to curate via RSS Feeds as posts into your blog and automatically post them with the Blog2Social autoposter. Learn more about the autoposter for imported content.

2. Visual Content

When you scroll through your social media feed, text posts tend to be overshadowed by posts with captivating visuals. Photos, videos or infographics grab user attention much faster and more effectively than text. Visual content helps to get more traffic, clicks, and conversion. Image and video posts receive more likes, shares, and engagement than text updates.

With Blog2Social you can not only share your photos, but also interesting infographics, funny memes, GIFs and videos. Find out how to use the power of visuals.

Make sure to post your visuals on networks like Pinterest, Instagram, Imgur, and Flickr to make the most out of them. Instagram is the best choice for a variety of differents contents. Use ist for personal content as well as promotional content or personal branding . Being the world's largest website for photographers, Flickr focuses on professional photography, rather than social engagement like Instagram. Infographics and how-to posts get the best reach when posted on Pinterest or Imgur, as well as funny memes.

Posting your images on social media platforms will also help to get them into the google image search to further increase your outreach and traffic from search engines.

Tip: Don't forget to post your images on Twitter, Facebook, and LinkedIn by using image post format to set the focus on your image and create more attention for your post.

3. Personal Content and Funny Posts

Followers love seeing that people behind a website, a blog or a brand are human just like them. Sharing personal information can play a significant role in building a closer relationship with your audience. If your followers feel like they know you and can connect with you, they are more likely to stick with you and your brand.

Show your true colors by sharing exciting  anecdotes and inside stories, funny memes, or things you just thought of or tell cute stories about your pets. Feel free to include as many emojis or GIFs as you like, if they relate to your story and stress your emotions Learn more about sharing GIFs or sharing Emojis on social media with Blog2Social.

Just make sure your off-topic content complies with your official social media rules and that your content is generally understandable for your audience.

4. Original and Promotional Content

Social media are very powerful sources to get more outreach for your content and drive traffic to your website. When promoting your content, make sure to spice up your post with stunning visuals, witty comments, matching hashtags, and emojis. Learn how to effectively promote your content.

Social Media Posts

The following social media networks are supported in the "Social Media Post" feature depending on the post formats used (image, link, video or text post format):

• Facebook
• Twitter
• Instagram
• Pinterest
• Google My Business
• LinkedIn
• XING
• VKontakte
• Bloglovin
• Tumblr
• Torial
• Flickr
• Diigo
• Reddit
• Telegram
• Blogger

How to share links on social media

Click on “Social Media Posts” in your Blog2Social Plugin in your WordPress dashboard and select “Link Post”.

Then copy a link from any source into the box. You can share your favorite websites, blog articles and even video-links on social media and you can use this feature for your content curation.
Click on “continue”.

Blog2Social automatically loads the link preview for you to see how your link will be displayed on social media.

Add your customized comment text, hashtags, and emojis to your link and choose whether you want to share it immediately or schedule it for a specific date.

Share your post on your standard social media account selection or select a preferred network collection with your pre-defined social media accounts for your content curation activities.

Click on “share” to share your post directly to all your social media accounts in your selected network collection.

Please note: If your network collection has more than one Twitter account connected, please select the main Twitter account you want to share to. More information.

You can also customize and schedule your posts and network selection individually. Click on “Customize & Schedule” to individually tailor your post and select your social media accounts individually.

Or click on “Save as Draft” to save your current social media post as a draft.

How to share video links on social media

Click on “Social Media Posts” in your Blog2Social plugin in your WordPress dashboard and select “Video Post”.

Then copy a link from any source into the box. Share any video links you like, for example from YouTube or Vimeo, on your social media networks. Click on "Continue".

Blog2Social automatically loads the link preview for you to see how your link will be displayed on social media.Add your customized comment text, hashtags, and emojis to your link and choose whether you want to share it immediately or schedule it for a specific date.

Share your post on your standard social media account selection or select a preferred network collection with your pre-defined social media accounts for your content curation activities.

Please note: If your network collection has more than one Twitter account connected, please select the main Twitter account you want to share to. More information.

You can also customize and schedule your posts and network selection individually. Click on “Customize & Schedule” to individually tailor your post and select your social media accounts individually.

Or click on “Save as Draft” to save your current social media post as a draft.

How to share images on social media

Share any image from your media gallery on your social media networks. Create image posts from scratch without any blog posts as your base.
Social networks like Pinterest, Instagram, Imgur, and Flickr are image-focused. Sharing your images on these platforms will ensure that your images reach an audience with a high affinity for visual content.

To share an image from your WordPress media library just click on “Social Media Posts” in the Blog2Social menu and select “Image Post”.

Choose an image from your media library by clicking on “Change image” and “Upload Image /Media Gallery”.

Tip: You can also select animated GIFs. (See which networks support animated GIFs.)

Then add your customized comment text, hashtags, and emojis.

You can share your post immediately or schedule it for a specific date.

Share your post on your standard social media account selection or select a preferred network collection.

Click on “share” to share your post directly to all your social media accounts in your selected network collection.

Please note: If your network collection has more than one Twitter account connected, please select the main Twitter account you want to share to. More information.

You can also customize and schedule your posts and network selection individually. Click on “Customize & Schedule” to individually tailor your post and select your social media accounts individually.

Or click on “Save as Draft” to save your current social media post as a draft.

How to share text posts on social media

Click on “Social Media Posts” in your Blog2Social plugin in your WordPress dashboard and select “Text Post”.

Share pure text messages and personal comments with your followers and readers. You can also use hashtags, @mentions, or emojis to share your feelings.

Choose whether you want to share it immediately or schedule it for a specific date.

Share your post on your standard social media account selection or select a preferred network collection with your pre-defined social media accounts for your content curation activities.

Please note: If your network collection has more than one Twitter account connected, please select the main Twitter account you want to share to. More information.

You can also customize and schedule your posts and network selection individually. Click on “Customize & Schedule” to individually tailor your post and select your social media accounts individually.

Or click on “Save as Draft” to save your current social media post as a draft.

Text posts can be shared on the following networks:

The following social networks automatically activate @handles, #hashtags und emojis.

 The following guide will help you with all questions related to emojis: How do I add emojis to my social media posts?

More information:

• Learn more about sharing GIFs
• Learn more about sharing Emojis
• Find out how to use Imgur as a social network to promote your visual content.