How Often To ShareBlog Posts On Social Media

How Often To Share Your Blog Post on Social Media

After having explored some general social networking rules for how often to post on the major social networks, let’s move to a more specific question: How often to share your blog content to social media for better blog promotion?

Social Media are the best source to drive traffic to your blog. Social networks will bring your blog content to an engaged audience. So, social media should be a major part of your blog marketing strategy. However, as with content in general there are different rules for different networks. For each social network there is an optimal frequency of posting for maximum engagement. Exceeding this frequency may result in annoying and driving away followers.

We have done some thorough research on the posting frequency for a better blog promotion that will help you to follow some basic guidelines for what might be best practice for your blog to social media scheduling.

We have placed our results into a scheduling infographic as scheduling guide and checklist for your daily task.  Use these guidelines as a starting point for your own experiments and analytics. And please share your results and recommendations with us and with others. We’d be glad to know what works for you and what doesn’t. Please fee free to share the graphics to whoever you think may find them helpful.

[Infographic] How often to share your blog post on social media?

 

How Often To Post Your Blog Content On Social Media
Infographic: How Often To Post Your Blog Content On Social Media

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How often to post your blog content to social media?

Twitter:

  • Boost your blog post up to 4 times per day for initial promotion
  • Re-post your content with different comments once a day over the next few weeks, then slow down to once a month for your evergreen content
  • Please Note: For every 3 pieces of creative or promotional content post 5 pieces of curated content from other sources and 2 pieces of personal content (that can also be replies and RTs with personal comments)
  • Remember: The best times for posting to Twitter are the morning hours from 8 a.m. – 10 a.m, middays from 11 a.m. – 1 p.m and after work from 4 p.m. – 7 p.m.

Facebook:

  • Promote your blog post once for initial promotion
  • Also post to your page and relevant groups, but do so at different days and times and use different comments
  • Make your comments personal for more engagement
  • Re-post your evergreen content every 3-4 month on your profile or page
  • Remember: The best time for Facebook postings is in the afternoon from 1 p.m. – 4 p.m. and in the evening from 6 p.m. – 10 p.m., also on weekends

Google+:

  • Post your blog post once for initial promotion
  • Also post to your page and relevant groups, but do so at different days and times and use different comments
  • Make your comments personal for more engagement
  • Re-post your evergreen content every 3-4 monthe
  • Remember: The best times for posting on Google is in the morning from 7 a.m. – 10 a.m. and in the afternoon from 2 p.m. – 3 p.m.

LinkedIn:

  • Post your blog post once for initial promotion
  • Post recurring updates to your profile once a week, then slow down to every 3-4 month on your profile, but not on your page
  • Also post to your business page and / or your focus page depending on your content but do so at different days/times
  • Post your blog content in groups, but do not just copy & paste, but use different comments depending on the group and target audience and post on different days and times
  • Re-publish your blog content on LinkedIn Pulse
  • Remember: The best time for LinkedIn postings is during office hours from 8 a.m. – 10 a.m. and in the afternoon from 4 p.m. – 6 p.m.

Pinterest, Instagram, Flickr

  • Post your featured image of your blog post for initial promotion
  • Then post all suitable graphics of your blog post over the following days
  • Remember: The best times to post on
    • Pinterest is around midday from 12 a.m. – 2 p.m. and in the evening from 7 p.m. – 10 p.m. and also post on weekends
    • Instagram is around midday from 12 a.m. – 2 p.m. and in the evening from 7 p.m. – 10 p.m.
    • Flickr is in the early morning hours from 7 a.m. – 9 a.m. and in the evening from 5 p.m. – 7 p.m.

Medium, Tumblr, LinkedIn Pukse, Slideshare, Scribd, Issue, Quora, . . .

  • Re-Publish your blog content to other blogging networks and content sharing sites to give your content a wider outreach
  • You may vary your headlines and your copy

 

Summary:

Social Media can help your blog promotion tremendously, but sharing and scheduling your blog posts for the right frequency and at the best times to post on social media can be some pretty gruesome manual work and costs a lot of your valuable time.

How Blog2Social Can Help

Most people do not have the time to post all day, everyday. Planning and writing valuable content takes up enough of your valuable time. Monitoring and engaging with your community is not less time consuming and even more important. So how would you feel to reduce the time and work for your content promotion to a minimum of time?

Blog2Social is a WordPress plugin that helps you to easily customize and schedule all your blog content and automatically cross-posts and cross-promote your content to social media. The plugin makes it easy to customize your posts with individual comments according to each networks posting options such as number of characters, hastags oder handles and to plan your posts to ensure they meet the ideal time and frequency for each network.

Interested in trying out Blog2Social?
Download and cross-promote your blog posts for free and even try out all advanced premium features for cross-posting and scheduling with your 30 day free trial today!

Melanie Tamblé
Co-Founder & CEO at ADENION GmbH
Melanie Tamblé ist co-founder and CEO of ADENION GmbH. She is an experienced expert for Content Marketing, Online PR and Social Media.
ADENION GmbH specializes in online services and tools for companies and agencies of any size to support their content distribution tasks on the web.

PR-Gateway.de, Blog2Social.com and CM-Gateway.de enable a fast and easy distribution of press releases, social media news, blog posts, articles, images and documents to press portals, blogs, news services and social media.

Blog2Social.com is a wordpress plugin to automatically publish blog posts to social media profiles, pages and groups. Posts may be optionally customized individually for each network. All posts will be posted in the optimal format and at the ideal time to get maximum outreach. The plugin does all the legwork for you - with just one click of your mouse.
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