Social Media User Statistics: Social Media Report 2025

In 2025, social media continues to reshape how we connect, communicate, and consume content. With 5.5 billion active internet users and 5.24 billion social media users worldwide—representing 64% of the global population—social media’s influence has never been stronger. Users now engage with an average of 8 different platforms and spend 2 hours and 20 minutes daily on social media, highlighting the increasingly diverse and immersive nature of social networking.

The landscape is marked by both stability and innovation. While established giants like Facebook maintain their dominance with over 3 billion monthly active users, emerging platforms are rapidly gaining ground. Video content, particularly in short format, has become the dominant mode of engagement across platforms, with TikTok users spending 60-90 minutes daily on the app.

Key Insights: The Social Media Landscape 2025 at a Glance

Platform Breakdown: Who’s Leading the Race?

Monthly active users in social media are an insightful metric to keep an eye on in terms of user retention and growth. This number shows you the potential of a social network and lets you keep track of it. However, it’s only one aspect that informs your social media marketing!

The following infographic shows current statistics about the most popular social networks ranked by number of active users.

Top Social Media Platforms by Monthly Active Users:

• Facebook remains the global leader with 3.15 billion monthly active users
• YouTube holds strong at 2.7 billion users, dominating video content
• Instagram reaches 2 billion users, emphasizing visual storytelling
• TikTok continues its meteoric rise with 1.58 billion users

There are other criteria such as demographics, gender and usage preferences and more. With the right strategy, you can increase your engagement and grow your business with social media. With the Social Media Report 2025 you will get a deep dive into the data, comprehensive analytics, and strategic recommendations that will transform your digital approach on the following platforms:

• Facebook
• YouTube
• Instagram
• TikTok
• LinkedIn
• Pinterest
• Telegram
• Reddit
• Discord
• Threads (Meta)
• Bluesky
• Mastodon

Emerging Trends

• Video dominance: Short-form video (15 sec – 3 min) is the preferred content format
• Niche platforms: Specialized networks are thriving, fostering deeper connections
• AI integration: Automated content generation tools are revolutionizing posting strategies
• Platform diversification: Users actively engage with 8 different platforms on average

Demographics Spotlight

• Gen Z (11-24) and Millennials (25-40) dominate social media usage
• Platform preferences vary significantly by age group
• Gender distribution shows platform-specific variations

Usage Patterns

• Daily social media time averages 2 hours 20 minutes per user
• Video content drives engagement across all major platforms
• Mobile-first usage continues to define user behavior

Emerging Platforms to Watch

As users explore alternatives to traditional platforms like X (Twitter), emerging networks offer new approaches to social networking, emphasizing user empowerment and community building.

• Threads: 320 million MAU, showing strong engagement metrics
• Discord: 230 million MAU, expanding beyond gaming
• Bluesky: 27 million MAU, emphasizing decentralization
• Mastodon: 15 million MAU, focusing on user autonomy