Complete Guide to Social Media Sharing: What, When & How to Share

This social media sharing guide helps you get a better grip on the specific options social networks provide for presenting and promoting your blog posts. You can also download a free social media guide and toolbox at the end of this post. Please give us your feedback and discuss your experience.

After having talked about the best networks for sharing your blog posts and the best time to post on each network, today I will dive just one step deeper and show you how to share, when to share, and where to share in one concise social media sharing guide.

Every network provides different options for presenting and promoting your post, and every community reacts differently to specific posting formats. While hashtags work fine on X (formerly Twitter), Instagram, TikTok, and Pinterest, on Facebook and LinkedIn, they play a smaller role. Hashtags can sometimes reduce engagement on Facebook if overused, but they still turn your posts into searchable content. So you have to weigh your options and experiment with what works best for you on each platform.

Every network gives you a different number of characters and different content formats for your posts, but it is not always recommended to use every single option to the max. On Facebook, there is virtually no character limit, but short and concise posts usually perform better. On X, you now have up to 280 characters, but punchy posts under 140–180 characters often get more attention. The key is to keep your message focused and easy to scan.

The Complete Social Media Sharing Guide: What to share, when to share, and how to share for cross-promoting your blog posts

X (formerly Twitter) – The Short Message Social Network

X (formerly Twitter) is still one of the most important real-time networks for news, opinions, and conversations. It is ideal for sharing snackable content, headlines, and links to your blog posts.

X facts & figures

• X counts hundreds of millions of active users worldwide.
• Users mainly browse during the day, with engagement peaks on business days.
• It’s a fast network: you need to get straight to the point.

So, what exactly is a successful and engaging post on X? What structure should it follow to get the maximum engagement and reposts from users?

What to share on X:

For many brands, X is mainly business-related. You can run multiple accounts for different products, languages, or departments, as well as your company account and even a personal profile you use for business purposes.

How to share on X: “There is a lot you can put into 280 characters.”

• Keep it short: Posts around 80–140 characters are easier to read and more likely to be shared.
• Share images or short videos: Posts with visuals generate significantly more engagement and reposts than plain-text posts.
• Include links: Posts that link back to your blog get more clicks and can drive steady traffic to your site.
• Use #hashtags strategically: Up to 2–4 relevant hashtags help you reach a broader audience, but avoid hashtag stuffing.
• Use @handles to give credit, tag partners, or address specific accounts.
• Use a clear call-to-action: words like read, check, learn, watch, follow or a simple pls. RT can help increase engagement.
• Use trending and seasonal hashtags for newsjacking and agenda surfing when relevant to your content.

When to post and how often to share on X

• The lifetime of a post on X is very short, often just a few minutes in a busy feed. Share your blog post more than once on different days and at different times.
• Best times to post: test daytime slots in your audience’s time zone, especially mid-morning to late afternoon on business days.
• How often: boost a new post 3–4 times during the first 24–48 hours with different text variations, then slow down to weekly or monthly reposts for evergreen content.
• As a rule of thumb, mix your content: for every 3 promotional posts, share 5 curated posts and 2 conversational posts (replies, reposts with comment).

X / Twitter Tools

X can be a huge productivity drain, so automation tools will help you schedule and queue your messages in advance, especially for off-office hours and on weekends and holidays.

• Tweue.com: Queue your posts on X.
• Twuffer: Compose a list of future posts and schedule your releases.
• Tagboard: Monitor hashtags across networks.
• Tweetdeck: Monitor streams, mentions, and keywords in order to respond and discuss in real time.
• Trending Hashtags: Shows the most popular hashtags in many languages.

Facebook – The Most Popular Social Network

The premier social network still ranks among the most popular networks worldwide and is a key channel in almost every social media sharing strategy.

Facebook facts & figures

• Facebook has around 3 billion monthly active users worldwide.
• People use Facebook for private conversations as well as for following brands, news, and communities.
• Facebook is great for brand marketing in both B2B and B2C communications.

Tips for cross-promoting your blog post on Facebook

Facebook gives you a lot of freedom to present your content. Text posts, link posts, images, videos, and stories are all possible. There is practically no limit to the length of a Facebook post. However, only the first lines of your copy are shown in the feed; the rest is hidden behind the “See more” button. So make sure you put the essence of your message into the first lines.

How to share on Facebook

• Promote your blog post on your personal profile, pages, and in groups.
• Posts with images, carousels, or short videos usually work best.
• Short, concise copy (often under 80–120 characters) can be more engaging than long text blocks.
• Posts that link to long-form articles over 1,000 words can get strong engagement and time-on-site.
• Use hashtags sparingly: 1–3 relevant hashtags can help discovery, but overusing them may look spammy.
• Add a personal and engaging comment on why your followers should read, like, or share your post.
• Ask questions starting with What, Why, Who, When, Which, Would, and How to encourage comments.
• Native videos and stories get more engagement than shared YouTube links.

When to post and how often to share on Facebook

• Best times to post: test daytime hours from morning to early evening in your audience’s time zone, especially afternoons and early evenings, including weekends.
• How often: many pages see good results with 1 post per day; more than 2 posts per day can sometimes decrease reach.
• Share your blog post on your profile as well as your page and in groups, but at different times and with different comments.
• Re-share your evergreen content every 2–3 months on your profile or page with a fresh hook or updated comment.

Facebook Tools

• Pagemodo: simplifies Facebook Advertising from start to finish with templates and analytics.
• Heyo: Easily create sweepstakes, contests, and campaigns that publish to mobile, Facebook, and anywhere on the web.
• Likealyzer: Helps you measure and analyze the potential and effectiveness of your Facebook Pages.
• fanpagekarma: Analyze your profiles – and your competitors – with KPIs, analyses, and reports.

LinkedIn – The International Business Network

LinkedIn facts & figures

LinkedIn is the biggest international business network. The platform mainly serves the purpose of contacting and networking with business contacts, recruiting high potentials, and communicating business news and developments.

• LinkedIn has over 1 billion registered members and hundreds of millions of active users worldwide.
• The platform reaches professionals and decision-makers in almost every industry.

Tips for cross-promoting your blog posts on LinkedIn

LinkedIn allows you to post on your personal profile, on company pages, on showcase or focus pages, and in LinkedIn groups. You can also re-publish your blog post with LinkedIn’s article feature (formerly LinkedIn Pulse).

How to share on LinkedIn

• Share your blog post along with an image and a clear link to your post.
• Keep your update short; aim for under 600 characters for the main post text.
• Only the first lines of your comment are displayed in the feed, so make your hook count.
• Share your blog post on your personal profile, business page, and showcase pages at different times and with different comments.
• Ask questions or share strong statements to encourage engagement with your post.
• How-to posts, list posts, and insight-driven posts generally perform best for views, likes, comments, and shares.
• Posts with images or short videos perform better than posts with text only.

When to post and how often to share on LinkedIn

People are most likely to read your posts on LinkedIn during business hours, especially in the early morning before work, around lunch time, and in the late afternoon.

• Best times to post: test weekdays between 8 a.m. and 6 p.m., with strong engagement mid-morning and around lunch time.
• How often: share your new blog post once for initial promotion; then post recurring updates a few times per week and re-share evergreen content every 2–3 months with a fresh angle.
• Post to your company page and focus pages depending on your content, but on different days and times.
• Share your content in relevant groups with tailored comments for each group and audience.
• Re-publish your blog content as LinkedIn articles for more reach and to build authority.

LinkedIn Tools

• Crystalknows: Personality insights to adapt your communication.
• LeadFuze: Quickly gather contact information and send personal emails and follow-ups automatically.
• Outro: Finds and connects you to new potential clients, employees, partners, investors, and more within your network.
• discoverly: See information from social networks as you browse.

A Picture is Worth a Thousand Words

Visual content is increasingly important for blogging as well as for posting on social networks. Posts with images or videos are more likely to get attention than plain text.

Sharing your images successively will extend the lifetime of your posts and will also have an impact on your visibility in the search engines. Shared images with links provide more possible search hits and backlinks to your blog. So, sharing your blog post images on visual networks such as Pinterest, Instagram, TikTok, or Flickr can gain more outreach for your blog.

Pinterest – The Branding Network

Pinterest facts & figures

• Pinterest has more than 500 million monthly active users worldwide.
• The platform is especially popular for inspiration, shopping, and visual search.

Tips for cross-promoting your blog posts on Pinterest

On Pinterest, you can organize your images on specific pinboards, which helps you create a visual brand identity. Everything visual from photos, screenshots, infographics, and checklists to posters is allowed.

How to share on Pinterest

• Post the featured image of your blog post on Pinterest with a link to your original blog post.
• Use 150- to 300-word descriptions or a few focused sentences to convince users to click.
• Include your most important searchable keywords and brand terms in the description.
• Add focus keywords as #hashtags in your pin description so that your pins are easier to find.
• Add a link to your pin description to increase clicks to your site.
• Use clear calls to action (Repin, Learn more, Read the guide, Buy now).

When to post and how often to share on Pinterest

• Best times to post: test midday (around 12 a.m. – 2 p.m.), evenings (7 p.m. – 10 p.m.), and weekends.
• How often: post your featured image for initial promotion, then post all suitable images from your blog post and share them successively over the following days to re-share your post on Pinterest.

Pinterest Tools

• Pinterest Business Suite: Analytics suite with insights on profile views, board views, and clicks on pins.
• Autopin: Automation software for Pinterest based on filters for auto-follows, likes, and board invites.

Instagram – Photo & Video Sharing in Real Time

Instagram facts & figures

• Instagram has billions of monthly active users worldwide.
• It is one of the most important platforms for visual storytelling and brand building.

Whereas Pinterest is focused on brand or topic-related communication over time, Instagram is real-time streaming with images, carousels, and short videos (reels). Instagram provides square and vertical formats, with popular sizes like 1080 x 1080 px (square) and 1080 x 1920 px (vertical stories and reels). Especially food, lifestyle, travel, and fashion bloggers use Instagram, but the network is also very suitable for corporate communications.

Tips for cross-promoting your blog posts on Instagram

On Instagram your images and videos are displayed in a continuous feed and on your profile grid. The lifetime of an image or reel is shorter than on Pinterest. Most interaction takes place within the first few hours after posting. Despite the focus on hashtags, posts on Instagram fall much faster into oblivion than evergreen pins on Pinterest. Consistent posting is crucial.

How to share on Instagram

• Captions can be up to 2,200 characters, but only the first lines are displayed in the feed. Make your hook strong.
• #Hashtags are very important on Instagram. You can add up to 30 hashtags, but many brands see good results with around 5–15 targeted hashtags.
• Add your focus keywords and brand tags in your captions or as the first comment so that as many users as possible will find your picture or reel.
• Instagram does not display clickable links in post captions. If you want your followers to get to your site, place your main link in your bio, use “link in bio” tools, or add link stickers in stories.

When to post and how often to share on Instagram

• Best times to post: test late morning through afternoon and early evening, especially Tuesday to Thursday.
• How often: share your featured image or key visual from your blog post and then share other images, reels, or stories to re-share your post in different ways. Post consistently several times per week and use stories for spontaneous updates.

Instagram Tools

• Instagram Analytics: Summary of your overall profile performance as well as individual posts’ reach, views, and engagement.
• Holr: Allows sending customized auto-messages to followers, for example, to promote a new product, link, or welcome message.

TikTok – Short Vertical Video for Maximum Reach

TikTok facts & figures

TikTok is one of the fastest-growing social networks worldwide and a key platform for short, entertaining, and educational videos, especially for younger audiences.

How to share blog content on TikTok

• Turn your blog topics into short video tips, before/after stories, or quick tutorials.
• Use on-screen text to highlight the main benefit and your focus keywords.
• Add a clear call-to-action in your caption or on-screen text (e.g., “Read the full guide on the blog”).
• Point users to the link in your bio or a link collection page.
• Use 3–10 relevant hashtags, including niche tags and your own branded hashtag.

When to post and how often to share on TikTok

• Test posting in the afternoon and evening in your main audience time zone.
• Post several times per week, up to daily, to build momentum.
• Re-use and re-cut your video snippets to promote evergreen blog posts over time.

TikTok Tools

Use TikTok’s native analytics plus video editing and scheduling tools (or Blog2Social’s video features) to plan and optimize your TikTok content.

Flickr – The Classic Photo-Sharing Site

Flickr facts & figures

Flickr is one of the oldest photo-sharing communities and can still reach a lot of people, especially photographers and visual creatives.

How to share on Flickr

• Share the featured image of your blog post on Flickr with a clear link to your blog post.
• Share other blog post images successively to keep your stream active.
• Use your keywords and topical tags as #hashtags or tags to increase the visibility of your images.

When to post and how often to share on Flickr

• Test early morning hours and early evening for best engagement.
• Post your featured image of your blog post for initial promotion, then add the most suitable images over time to keep your gallery fresh.

Flickr Tools

• Uploadr: Upload hundreds of thousands of photos with generous storage limits.

YouTube – The Video Search Engine

YouTube facts & figures

YouTube is one of the largest social platforms and the second-biggest search engine in the world. Users search here for instructions, product comparisons, reviews, and education.

How to share blog content on YouTube

• Turn cornerstone blog posts into in-depth video tutorials or webinars.
• Use Shorts to highlight key tips from your blog posts and drive traffic back via pinned comments and descriptions.
• Include links to your blog articles and related resources in the description and pinned comment.
• Use keyword-optimized titles, descriptions, and tags based on your blog’s SEO research.
• Organize videos into playlists around key topics or series.

When to post and how often to share on YouTube

• Test weekday afternoons and evenings when your analytics show peak watch time.
• Publish consistently (e.g., 1 video per week) to train your audience and the algorithm.
• Post Shorts more frequently to keep your channel active between bigger uploads.

YouTube Tools

Use YouTube Studio analytics, keyword research tools, and Blog2Social’s video posting workflows to plan your publishing schedule and cross-promote your videos on other social networks.

Social Media Sharing on Editorial & Content Networks
Tumblr, Medium, Torial, LinkedIn Articles, Slideshare, Scribd, Issuu, Quora . . .

General Sharing Tips for Editorial Networks (Content Networks)

• Re-publish your blog content to other blogging networks and content-sharing sites to give your content a wider outreach.
• Vary your headlines, intros, and images slightly when re-publishing.
• Always share your blog posts with a delay of 5–7 days from your original post, to let Google index your original blog post first.

Tumblr – Blogging Community

How to share on Tumblr

• Re-publish your blog posts (full text or slightly shortened) on Tumblr.
• Use keywords as tags to attract more interested readers.
• Add images, GIFs, and videos to make your posts more engaging.

Medium – The Editorial Network

How to share on Medium

• Re-publish your best blog posts on Medium and add a link to the original post and related posts.
• Customize headings and subheadings, add keywords, and insert your links and pictures directly into the text.
• Use Medium publications to reach additional audiences in your niche.

People are most likely to read your posts on editorial networks during daytime and early evening hours when they have time to consume longer content.

Diigo, Delicious, Digg – Social Bookmarking Networks

Social bookmarking networks are great to easily save, organize, and share links to all kinds of online resources. Always be sure to save your blog posts as links to your collection and share them with your followers and friends.

Tips for cross-promoting your blog posts on social bookmarking networks

• Publish your post with #hashtags, a strong summary, and a link to your blog post.
• Use tags and collections to organize your content by topic.

Threads & Bluesky – Emerging Conversation Networks

Threads – Meta’s Conversation App

Threads extends your Instagram community into a text-focused channel for conversations, updates, and link sharing.

How to share on Threads

• Summarize your blog post in one or two strong sentences.
• Add a link and 1–3 relevant hashtags.
• Start conversations by asking questions or inviting opinions.
• Re-share key ideas from your longer articles as short, standalone posts.

Bluesky – Decentralized Microblogging

How to share on Bluesky

• Share blog links with short commentary aimed at your niche community.
• Use threads for multi-step explanations or mini-guides.
• Engage in discussions and reply to others with links to relevant posts when helpful.

Social Media Sharing and Cross-Sharing Automation: Pros and Cons

As you can see, there are lots of places for sharing and promoting your blog post. If you want to do this manually every time you publish a new blog post, this is quite a lot of work. Social media automation seems to be a good solution to help you with your workload. But there are several things to consider before you set up a social media automation strategy and look for tools.

Let’s take a look at the pros first

Automating cross-posting to multiple networks:

• Saves time for posting on each network manually.
• Provides your networks with a consistent stream of valuable content for your readers.
• Leaves you with more time and space to engage with your community and for active networking.

So what are the cons?

Blasting out the exact same message to all of your networks:

• Lacks the human touch that otherwise makes your posts personal and engaging.
• Will be recognized by your followers as robotic or generic content.
• May annoy your followers if posting frequency gets too high or repetitive.

Therefore, a lot of things have to be considered when setting up an automation process and choosing a suitable tool.

• Don’t just broadcast your blog post to all of your channels without adapting it.
• Tailor your posts for each network and add personal comments to encourage engagement.
• Use tools that help you customize your posts and choose the best times to post on each network.

How Blog2Social can help with smart cross social media sharing

The WordPress plugin Blog2Social automatically turns your blog post into the optimal format for every network. The plugin allows you to customize each post for each network individually with personal comments, hashtags, or handles on a one-page preview for all networks. You can also schedule your posts on network level or use the best-time scheduler to share your posts automatically at the best time to post on each network. You can schedule your posts on a one-time or recurring basis.

Blog2Social automatically cross-shares and cross-promotes your posts on Facebook (profiles, pages, groups), X (Twitter), LinkedIn (profiles, pages), XING (profiles, pages, groups), Diigo, Delicious, plus Tumblr, Medium, and Torial for re-publishing your post, as well as your images and videos on Instagram, Flickr, Pinterest, Facebook Stories, TikTok videos and slideshows, YouTube, and more – all from one central dashboard.

With the integrated AI assistant Assistini AI you can also generate platform-optimized captions, hashtags, and comments directly in Blog2Social and adapt them to your brand voice. Video and story workflows, TikTok support, and additional networks such as Bluesky and HumHub help you reach even more audiences with less effort.

How to work with Blog2Social for social media sharing 

Social Media Sharing Guide – Quick Checklist

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Melanie Tamblé

Melanie Tamblé is co-founder and co-CEO of Adenion GmbH. She is an experienced expert in content marketing and social media.
Adenion GmbH specializes in online services and tools for bloggers, businesses and agencies of any size to support their online marketing and content seeding tasks on the web.

Blog2Social as WordPress Plugin and WebApp enable fast and easy auto-posting, scheduling and cross-promotion of blog posts, articles, links, images, videos and documents across multiple social media sites.
Social media posts will be automatically turned into a customized format for each social platform and auto-scheduled for the best time. Social media post can be previewed and tailored with individual post formats, images or personal comments – all in one easy step.

About the author

Melanie Tamblé

Melanie Tamblé is co-founder and co-CEO of Adenion GmbH. She is an experienced expert in content marketing and social media. Adenion GmbH specializes in online services and tools for bloggers, businesses and agencies of any size to support their online marketing and content seeding tasks on the web. Blog2Social as WordPress Plugin and WebApp enable fast and easy auto-posting, scheduling and cross-promotion of blog posts, articles, links, images, videos and documents across multiple social media sites. Social media posts will be automatically turned into a customized format for each social platform and auto-scheduled for the best time. Social media post can be previewed and tailored with individual post formats, images or personal comments - all in one easy step. View all posts by Melanie Tamblé