Author: Mostafa Dastras

Mostafa Dastras is a writer at The Digital Project Manager, a leading digital project management resource hub and community run by the indie digital publishing team at Black & White Zebra. His work has appeared on some top publications such as HubSpot, WordStream, SmartInsights, LeadPages, Sendinblue and MarketingProfs. Visit his blog, LiveaBusinessLife or reach out via social to connect with him.

4 Ways to be Authentic on Social Media (and Increase Engagement)

Authenticity on social media can be a game changer for any brand. A study shows that 91% of people “are willing to reward a brand for its authenticity via purchase, investment, endorsement or similar action”. 61% of these people will either purchase or show “increased” purchase interest from authentic brands.

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