Authenticity on social media can be a game changer for any brand. A study shows that 91% of people “are willing to reward a brand for its authenticity via purchase, investment, endorsement or similar action”. 61% of these people will either purchase or show “increased” purchase interest from authentic brands.
Become a social media pro with this free guide!
- Instagram Business, Creator, or Personal Account? Why the Instagram Business Account may be the best solution
- How to Set Up a Solid Social Media Strategy for 2021
- The Best Times to Post on Social Media
- 4 Ways to be Authentic on Social Media (and Increase Engagement)
- How to Make Your Blog Look Professional
- The 28 Very Best Social Media Plugins for WordPress Blogs and Websites in 2020