Tag: Social Media Marketing

4 Ways to be Authentic on Social Media (and Increase Engagement)

Authenticity on social media can be a game changer for any brand. A study shows that 91% of people “are willing to reward a brand for its authenticity via purchase, investment, endorsement or similar action”. 61% of these people will either purchase or show “increased” purchase interest from authentic brands.

How You Can Effectively Use Hashtags for Branding and Promotions

Hashtags are effective in helping you spread brand awareness. But how can you use them to improve your branding and promotion efforts? Read on to find out more.

How to use Google My Business and Social Media to Boost Local SEO Ranking

If local SEO is not part of your digital marketing strategy, the chance of growing your business may be slim. Use Google My Business and Social Media to improve your local SEO.