best tools for videos and visuals - blog2social

Create Videos & Visuals for Social Media: These Tools Will Save You a Ton of Time!

Visual content is at the heart of any successful social media strategy — images and videos grab attention, convey messages in seconds, and boost engagement across all channels. To manage social media professionally, you need more than just creative ideas: efficiency, quality, and solid planning are key. That’s where specialized image and video tools come in, helping you create compelling social media content quickly and effectively. In this post, we’ll introduce you to the best tools for creating visual content, along with a powerful WordPress plugin that automates your social media strategy — so you can reach more people with less effort.

Table of Contents

The Best Tools for Your Video Content Creation

Invideo AI

If you want to create videos for social media, YouTube, or marketing campaigns quickly and with minimal effort, Invideo AI is definitely worth a closer look. This browser-based video tool uses artificial intelligence to automatically turn blog posts, scripts, or simple text into finished clips — no manual editing required.

What can Invideo AI do?

The platform offers thousands of templates, a vast stock media library, and an AI-powered text-to-video feature that transforms your content into visual storytelling within minutes. One especially useful feature: the AI doesn’t just create the video — it can also generate the script if needed. You can also add voiceovers in over 50 languages and accents, making it ideal for international audiences. Another standout feature is text-based editing: instead of cutting in a timeline, you simply edit the video using text commands.

Who should use Invideo AI?

Invideo AI is designed for anyone looking to produce social media videos efficiently — from individuals and small marketing teams to agencies. It’s especially beginner-friendly, offering an intuitive interface and helpful templates that make it easy to get started.

Invideo AI

Price Plans

Free: Up to 10 minutes of AI-generated videos per week; 4 exports per week with watermark; 10 GB storage

Chargeable: Three paid plans with monthly ($35 – $120) or annual ($28 – $96) payment options. Separate upgrade required for teams.

What customers are saying

Pro:

  • Intuitive operation,
  • Fast video production,
  • Time saving,
  • Large selection of templates,
  • Attractive for beginners

Contra:

  • Occasional weaknesses in voice quality & precision of voiceovers,
  • AI selection does not always fit the theme,
  • Limited customization options

VEED

Veed is a cloud-based all-in-one video editor that runs directly in your browser, making it especially well-suited for quick editing of social media content. With AI-powered features like automatic subtitles, a text-to-video generator, and voice cloning, Veed enables efficient video production — no complex software or prior experience required.

What can VEED do?

Whether it’s cutting clips, adding text, creating transitions, or applying effects, Veed offers a clear, user-friendly interface for all essential editing tasks. One especially useful feature is its automatic subtitle and transcription tool, which makes videos quickly accessible in multiple languages.

The platform is also enhanced by AI-powered features like voice cloning, avatars, and a text-to-video generator. Veed is team-friendly too, with shared workspaces that make collaboration on projects easier.

Who should use VEED?

Veed is ideal for content creators, marketing teams, and businesses that regularly produce social media videos but want to keep post-production time to a minimum. Beginners also benefit from the intuitive interface and the AI-powered automation that simplifies the editing process.

VEED

Price Plans

Free: Maximum 10 minutes per video project; 2 GB memory; max. 3 users; many functions to try out once

Chargeable: Two fee-based plans with a choice of monthly (€21 & €53) or annual (€10 & €26) payment per user or individual Enterprise package.

What customers are saying

Pro:

  • High user-friendliness,
  • Fast browser-based video editing,
  • Automatic subtitles via AI,
  • Beginner-friendly,
  • Suitability for teams and social media content

Contra:

  • Sometimes long export times,
  • Instabilities with longer clips,
  • Difficult to reach customer support,
  • Limited professional features

Lumen5

Lumen5 is an AI-powered video tool focused on fast content transformation for social media, branding, and corporate communication. It automatically turns text content into visual clips. The platform is especially valuable for businesses and brands, offering a streamlined text-to-video workflow that requires no technical skills.

What can Lumen5 do?

At the core of Lumen5 is its automatic scene creation: you enter a text, and the platform generates matching video segments using stock footage, animations, and music. With its drag-and-drop editor and customizable templates, it’s easy to tailor the look and feel to match your brand. It’s no surprise that many users describe Lumen5 as “the PowerPoint of video production.”

The tool also offers various formats, a large media library, and AI-generated voiceovers to enhance your storytelling.

Who should use Lumen5?

Lumen5 is ideal for social media managers, communications teams, and small marketing departments that regularly turn text into visual content. Its user-friendly design makes it especially suitable for beginners and anyone who needs to produce high-impact results quickly.

Lumen5

Price Plans

Free: “Community” version with max. 2 minutes per video project; with watermark; 5 videos per month, 2 minutes AI voiceover

Chargeable: Three paid plans with a choice of monthly ($29 – $199) or annual ($19 – $149) payments or a customized Enterprise package.

What customers are saying

Pro:

  • Intuitive operation with drag & drop interface,
  • 1-click text-to-video creation,
  • Time saving,
  • Large selection of templates and media,
  • Ideal for beginners and small teams

Contra:

  • Restrictions on video resolution and length in the cheaper plans,
  • Limited editing options for image and sound,
  • Occasional rendering or performance problems

Animoto

Animoto is a user-friendly online video maker designed specifically for marketing teams, small businesses, and social media managers. With a focus on ease of use, the tool allows for quick creation of slideshows, promo clips, and marketing videos — no design or video editing experience required.

What can Animoto do?

Thanks to its drag-and-drop editor, a selection of themes, stock videos, and royalty-free music, you can easily create professional-looking videos from images, text, and clips in just a few steps. The platform is accessible both on desktop and mobile, making content creation flexible and location-independent.

The templates are designed around common formats for social media, email campaigns or event promotion, for example. This allows you to quickly turn your content into visual messages, whether it’s a slideshow or a product video.

Who should use Animoto?

Animoto is aimed at anyone who wants to regularly create simple, well-structured marketing videos without a big budget or technical expertise. It’s especially beneficial for small businesses, startups, and social media teams thanks to its easy onboarding and straightforward workflow.

Animoto

Price Plans

Free: Unlimited video creation in 720p; 50 free music tracks; 1 GB cloud storage

Chargeable: Three fee-based plans with a choice of monthly (€14 – €69) or annual (€7 – €35) payment.

What customers are saying

Pro:

  • High user-friendliness,
  • Beginner-friendly,
  • Drag & drop templates,
  • Fast, customer-oriented support,
  • Uncomplicated integration of images, music and texts

Contra:

  • Limited editing options for advanced users,
  • Auto-Renewals without clear communication

Shotcut

Shotcut is a powerful, free, open-source video editing program aimed at advanced users who need extensive editing features, broad format support, and maximum control over their video projects. It’s especially well-suited for long-form videos, tutorials, or YouTube productions, all without any subscription fees or watermarks.

What can Shotcut do?

Shotcut offers native timeline editing without the need to import files into a project library first. Media files can simply be dragged and dropped directly into the video project and edited immediately. Shotcut works directly with the original files in their storage location, such as your hard drive.

Thanks to FFmpeg support, nearly all common video, audio, and image formats can be edited directly. The tool shines with a wide range of effects, video transitions, color correction tools, and audio features—including keyframing and multi-track editing.

Despite its rich feature set, Shotcut remains lightweight and cross-platform, running smoothly on Windows, Mac, and Linux.

Who should use Shotcut?

Shotcut is ideal for ambitious hobbyist videographers, content creators, and semi-professional users looking for a comprehensive desktop solution without a subscription and who are willing to invest some time learning the software. It’s less suited for quick social media clips but excels at more complex video projects that require advanced editing or audio work.

Shotcut

Price Plans

Completely free, Open‑Source

What customers are saying

Pro:

  • No watermark,
  • No license fees,
  • Work on high-resolution content possible,
  • Steady growth through open source community,
  • Extensive formats, filters and effects
  • From hobby projects to semi-professional productions

Contra:

  • Occasional instabilities, lags or bugs during undo/timeline edits,
  • Missing previews for effects,
  • Spartan interface,
  • Less user-friendly for beginners

The Best Tools for Your Visual Production

Canva

Canva is one of the most well-known design platforms for anyone who wants to create visually compelling content without professional experience. Whether it’s social media graphics, presentations, posters, videos, and much more, the browser-based platform offers an intuitive interface and countless templates for almost every use case.

What can Canva do?

Canva stands out with a huge library of templates, design elements, and editing tools. Thanks to its drag-and-drop editor, content can be easily customized and tailored to your needs. Especially handy are features like the background remover, animations, team collaboration, organization through brand kits, and a wide range of exportable file formats. Canva’s app also lets you work on the go.

Who should use Canva?

Canva is ideal for beginners, small businesses, social media teams, and content creators who want to produce visual content quickly and efficiently. Anyone who regularly creates designs for different platforms and values ease of use alongside professional results will find Canva to be a powerful all-in-one tool, whether or not they have prior design experience.

Canva

Price Plans

Free: Unlimited projects up to 5 GB cloud storage; many content types and templates; limited stock material and elements

Chargeable: Two fee-based plans with a choice of monthly (€12 – €27) or annual (€110 – €270) payment or individual Enterprise package.

What customers are saying

Pro:

  • Extremely user-friendly,
  • Ideal for beginners without design experience,
  • Extensive collection of templates,
  • Many useful functions such as background remover, transparent export and much more,
  • Works technically smoothly

Contra:

  • Advanced, customizable design options limited,
  • Many functions and elements only available with a paid subscription,
  • Export quality may vary, especially for print

Piktochart

Piktochart is a design platform specialized in visual communication. The tool helps users quickly transform complex data, statistics, or processes into engaging infographics, reports, or presentations — no design skills required.

What can Piktochart do?

Piktochart offers specialized features for visualizing numbers and information: an integrated chart and table editor makes it easy to present data-driven content, while templates for presentations, posters, and social media posts speed up the creation process. The editor works on a drag-and-drop basis and includes branding tools for businesses as well as team features for collaborative projects.

Who should use Piktochart?

Piktochart is especially well-suited for teams of all kinds, educational institutions, and NGOs that regularly need to communicate data-driven content. Anyone looking to create infographics, reports, or presentations that impress both visually and substantively will find Piktochart to be a simple and effective tool for clear visual communication.

Piktochart

Price Plans

Free: Unlimited projects; 2 PNG downloads; 50 AI credits; 100 MB memory; all templates and formats

Chargeable: Two paid plans with a choice of monthly ($29 – $49) or annual ($14 – $24) payment per user or individual Enterprise package. In addition, separate packages for teachers, students and non-profit organizations.

What customers are saying

Pro:

  • Very intuitive,
  • Ideal for creating infographics,
  • Extensive template library,
  • Powerful data visualization through diagrams and charts,
  • Quick and comprehensible preparation of complex information

Contra:

  • Limited functions and integration options,
  • Template library could be larger,
  • Support usually only with paid plans,
  • Cost structure for extended templates is criticized

Visme

Visme combines design, data visualization, and AI support in a single platform tailored specifically for businesses and teams. With a focus on interactive content, Visme enables the creation of professional presentations, reports, social media graphics, and branded materials — all without any design expertise.

What can Visme do?

In addition to a wide range of design templates, Visme offers tools for infographics, charts, interactive elements, and animations. Content can be built modularly using content blocks and enhanced with transitions, data visualizations, and brand colors. Team features and cloud access make collaboration within organizations easy.

Who should use Visme?

Visme is ideal for marketing departments and content teams that prioritize consistent brand communication—from infographics to pitch-ready reports. Thanks to its ease of use and professional results, the tool is appealing to both individuals and larger teams alike.

Visme

Price Plans

Free: Unlimited projects; limited templates; 500 MB memory; standard support

Chargeable: Two paid plans with a choice of monthly ($29 – $59) or annual ($12.25 – $24.75) billing or a customized Enterprise package.

What customers are saying

Pro:

  • Simple drag-and-drop operation,
  • AI-supported content,
  • Easy for beginners to create professional reports and graphics,
  • Good team collaboration thanks to cloud access,
  • Many ready-made templates,
  • Interactive elements and data visualization tools

Contra:

  • Many features and export options only included in paid packages,
  • Brand-oriented templates sometimes do not work smoothly,
  • Longer loading times and minor technical problems

Snappa

Snappa is designed for marketers, bloggers, and small teams who want to quickly create professional graphics without any design skills. The focus is on speed, simplicity, and ready-to-use templates—perfect for social media posts, online ads, or blog graphics.

What can Snappa do?

Snappa features an intuitive drag-and-drop editor with access to over 6,000 design templates and more than 5 million royalty-free photos and icons. With just a few clicks, you can edit text, customize backgrounds, or automatically resize formats for different platforms. The one-click resize function is especially time-saving when posting across multiple channels.

Who should use Snappa?

Snappa is perfect for individuals, social media managers, and small marketing teams who regularly need simple yet attractive graphics without diving into complex design software. It’s also a valuable tool for content creators producing visual content at a high frequency.

Snappa

Price Plans

Free: Over 6,000 templates; over 5 million stock photos and graphics; 3 downloads per month

Chargeable: Two paid plans with monthly ($15 – $30) or annual ($10 – $20) payment options.

What customers are saying

Pro:

  • Very beginner-friendly,
  • Fast creation time,
  • Large selection of templates and stock images
  • Good customer service and tutorials

Contra:

  • Free plan very restrictive,
  • Options for customization and fine-tuning are limited,
  • Less suitable for more complex design tasks

GIMP

GIMP (GNU Image Manipulation Program) is an open-source alternative to Photoshop, offering a powerful environment for precise image editing, retouching, and creative design. It is primarily aimed at more experienced users looking for a comprehensive, customizable desktop solution without licensing fees.

What can GIMP do?

GIMP supports professional workflows with layers, masks, paths, and a wide range of tools for color correction, retouching, compositing, and more. The user interface is highly customizable, while plugins and scripts (e.g., via Python or Script-Fu) allow for virtually unlimited functionality. Extensive format support (such as PSD, TIFF, PNG, JPG) makes working with various media easier.

Who should use GIMP?

GIMP is ideal for designers, photographers, creatives, and developers seeking a free yet professional image editing program for tasks like photo retouching, mockups, or digital illustrations. Those willing to invest time learning its more complex interface will find an extremely powerful tool — completely subscription-free.

GIMP

Price Plans

Completely free, Open‑Source

What customers are saying

Pro:

  • Powerful, stable, fast and regularly updated,
  • Extensive tools
  • Individually customizable and many available extensions,
  • Active community,
  • Good documentation,
  • Attractive for hobby designers and professionals with a limited budget

Contra:

  • Complex user interface,
  • No official support,
  • Tools and navigation often described as cumbersome,
  • Performance can suffer with complex projects

The Best Tool for Sharing your Content via WordPress

Blog2Social

You’ve created your graphics and videos — now it’s time to post! To make sure your content really reaches the right audience, you need more than just great design, you need the right distribution strategy. That’s where Blog2Social comes in: this WordPress plugin connects your blog or website directly to your social media channels and handles the posting for you — automatically, time-efficiently, and customized for each network.

What makes Blog2Social so special?

Blog2Social is the only social media management suite built specifically for WordPress. With this plugin, you can publish your blog posts, website content, images, and videos all at once across LinkedIn, Facebook, Instagram, and more — directly from WordPress. You can customize texts, hashtags, and posting times for each network, then post multi-channel with just one click or set it to post automatically using your preset parameters. Reposting is also quick and easy with just a few clicks.

Who should use Blog2Social?

The tool is designed for anyone who regularly works with WordPress and wants to increase their social media reach without extra effort. Whether you’re a blogger, content creator, marketing team, editorial staff, or agency — Blog2Social saves time, cuts down on manual tasks, and puts an end to social media chaos.

If you want to not only create your content professionally but also distribute it smartly, Blog2Social is the perfect complement to your graphic and video tools.

👉 Try Blog2Social directly within WordPress — and turn your website into the central hub of your social media strategy.

Whitepaper for Your Content Success

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  • All image formats for social media at a glance
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  • Recycling strategy for your images
  • The best tools for creating visuals from this article

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  • All video formats for social media at a glance
  • Tips for your social media video production
  • Recycling strategy for your video content
  • The best tools for creating videos from this article

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