If you’re starting an eCommerce store on WordPress, here’s a tip: Begin with WooCommerce! This platform gives you access to over 60,000 plugins, both free and premium, to help your store soar.
We’ve also prepared a list of the 15 best WooCommerce plugins to optimize your store’s performance.
Let’s get started!
Must-have WordPress Plugins for Your WooCommerce Store
1. Blog2Social
If you’re looking for a social media marketing automation plugin, Blog2Social offers a smart solution. Maintaining a strong presence on social media is essential for success. With Blog2Social, you can create and schedule your social media content, whether a blog post, image, video, or link. The plugin ensures your posts are shared at the best viewer times across 20+ social media platforms. Blog2Social is also compatible with WooCommerce. It can automatically transfer product prices to posts. Also, newly added products can be automatically shared on social media.
The tool is available in two versions: a WordPress plugin and a SaaS solution. Choose the one that best suits your needs.
Pricing: $7/month
2. Smart Coupons for WooCommerce
Building your store is one thing, but ensuring a smooth user flow from start to checkout is crucial. Equally important is marketing and promotion. Offering coupons and discounts is one way of driving engagement.
Smart Coupons for WooCommerce is a great promotion tool that extends WooCommerce coupon features. With BOGO deals, product giveaways, auto-apply coupons, and advanced usage restrictions, the free version opens a plethora of coupon options to store owners.
The premium coupon plugin, however, unlocks even more advanced features, including cart abandonment coupons, sign-up coupons, bulk email coupon generation, and tools to create urgency with banners and countdown timers.
Pricing: $89/year
3. Email Marketing for WooCommerce by Omnisend
Setting up email marketing and CRM early in your store’s launch can help automate essential tasks. For instance, inviting visitors to subscribe to your email lists or newsletters can bring in new customers. Likewise, automated emails, such as order confirmations, post-purchase follow-ups, and abandoned cart reminders, can boost engagement with your store.
Omnisend is an excellent email and CRM platform for managing customer relationships, building email lists, and running targeted campaigns. You can also create automation workflows and track results from the dashboard.
Pricing: $16/month
4. CartFlows
We know that creating a smooth user flow across your store is essential for converting visitors into customers. Cartflows for WooCommerce make it easy to build multiple sales funnels to increase your store’s average order value (AOV).
This checkout builder plugin further enhances your default checkout process by adding modern, user-friendly features. Features include express checkout, real-time email validation, and Google address auto-complete.
Pricing: $99/year
5. WooCommerce Product Feed Plugin
You’ve set up your store, launched email marketing campaigns, and created engaging discounts to attract visitors. But how do you bring more of your target audience to your store? Multi-channel marketing is the answer—it showcases your products wherever your customers are, whether on social media platforms like Facebook and TikTok or search engines like Google.
A powerful way to implement this is through WooCommerce product feeds. WebToffee’s plugin helps you create optimized product feeds in multiple formats, including XML, CSV, and TXT, making it easy to integrate your products into popular sales channels.
The product feed pro for woocommerce offers even more. Beyond unlimited feeds, products, and support for 20+ channels, the Pro version includes features like dynamic price updates, advanced product filtering, and the option to exclude out-of-stock products, among others.
Pricing: $89/year
6. YITH WooCommerce Wishlist
Wishlists are a must-have for any eCommerce store. They allow customers to save products they like without committing to a purchase right away. While the ideal scenario is adding products to the cart for a guaranteed sale, that’s often not the case. The worst outcome would be losing the customer entirely. By integrating wishlists, you provide a valuable alternative that keeps potential customers engaged.
The YITH Wishlist plugin lets your customers save and share their favorite products with loved ones. You can utilize this feature to create targeted email campaigns to encourage further purchases. Plus, you can notify them when the product goes on sale, further driving customer engagement and building brand loyalty.
Pricing: $99/year
7. WooCommerce Gift Cards
Retail stores have long used gifting strategies to encourage repeat purchases. You can easily recreate this approach in your store with the WooCommerce Customized Gift Cards plugin by WebToffee.
This plugin enables you to create gift cards in fixed amounts or custom ranges that customers can purchase, redeem, or share with others. Gift cards offer several benefits: they help with customer retention, increase average order value, and even promote word-of-mouth marketing as customers gift them to others. Additionally, they can serve as store credits for issuing refunds.
The WooCommerce Advanced Gift Cards offers unlimited gift card creation, scheduled delivery, user-credit balance management, and allows customers to apply their gift cards to taxes, shipping, and other charges.
Pricing: $99/year
8. One Click Upsell Funnel By WP Swings
Similar to the recommendation plugin, this upsell plugin focuses on creating upsell and cross-sell opportunities while simplifying the checkout process for customers. Customers can easily add one-click upsell products to their orders with a single click.
The plugin enables you to create order bump offers, exit-intent popups, and sales funnels effortlessly. Customers don’t need to re-enter their payment details when adding upsell products, thereby streamlining the purchase process and increasing the likelihood of additional sales.
Pricing: $59/year
9. WooCommerce Product Recommendations
Increasing average order value (AOV) is essential when evaluating your store’s performance. While we’ve already covered several strategies to boost AOV, one of the most impactful is offering relevant product recommendations.
WebToffee’s Advanced Product Recommendations plugin lets you create customized product suggestions with built-in templates or entirely custom recommendations. With its conditional filters, you control what products are suggested and when they’re displayed, ensuring greater relevance. You can also choose where to place the recommendation widget in a slider or grid format and customize it to align with your website’s design.
For a starting point, there’s a free plugin that enhances recommended products for WooCommerce. Consider starting with that option, and then consider upgrading to this premium plugin for more advanced features.
Pricing: $89/year
10. Pretty Links
When it comes to link building, affiliate marketing, or anything involving your product or store URL, this plugin is an invaluable tool. The primary purpose of the PrettyLinks plugin is to help users shorten, clean up, and track their links.
Managing numerous indistinguishable URLs can be overwhelming. So, if you want to dial up your link outreach and one-click link sharing, you know which tool to look for.
Pricing:$99/year
11. GDPR Cookie Consent
This GDPR for WordPress plugin simplifies compliance with global privacy laws for WordPress. As a Google-certified consent solution, it adds a customizable cookie banner to your website. Visitors can easily accept or reject cookies, ensuring compliance with GDPR and CPRA regulations. Additional features include a detailed cookie scanner that lists all cookies in use and a free cookie policy page template.
Pricing: $69/year
12. PopupBuilder
We’ve already discussed the importance of user flow and guiding visitors toward conversions. Another tool to help with this is a dedicated popup builder. You will want to explore its wide range of popups, from image pop-ups to countdown popups. It also includes various trigger conditions and events, allowing you to define when and how these popups should roll out.
Additionally, you can fully customize these popups to align with your website’s branding. With well-designed popups, you can nudge visitors toward desired actions, whether making a purchase or subscribing, thereby boosting user engagement.
Pricing:$19/year (varies based on popup types)
13. WooCommerce Product Import Export
Data migration is something you may want to consider in the future if you plan to upgrade your server. While the reasons for migrating may vary, there are times when you’ll need to specifically import or export your WooCommerce products. In such cases, a dedicated product import/export plugin is essential, and WebToffee offers exactly that.
The plugin has numerous features and is available in both free and pro versions. The free version allows you to export WooCommerce products in multiple formats, bulk edit product categories, and support various product types (simple, variable, group).
The advanced WooCommerce product import/export features include migrating in custom batches, choosing between quick or advanced import/export methods, exporting from other platforms like Shopify, and even setting a custom CSV delimiter. WebToffee also provides additional solutions for WordPress users import export or WooCommerce order import export.
Pricing: $69/year
14. TrustPulse
Social proof plays a powerful role in influencing customer purchasing decisions. Often, when customers are in the evaluation stage, the final push to make a purchase can come from what others have said about a product compared to its alternatives.
In a WooCommerce setup, you can integrate social proof using the TrustPulse plugin. Its FOMO (Fear of Missing Out) and social proof notification module live-streams real-time activity, showing customers what others are buying in your store. When customers see products being purchased quickly, especially with potential stock-outs, they may feel compelled to make an impulsive purchase.
Pricing: $5/year
15. WooCommerce PDF Invoices and Packing Slips Plugin to Generate WooCommerce Invoices
PDF invoices, packing slips, and shipping labels are crucial for seamless WooCommerce order management. The WebToffee’s WooCommerce invoices plugin allows you to create invoices and credit notes for completed and new orders.
The plugin auto-generates these documents and attaches them to order confirmation emails, thereby helping enhance efficiency. You can customize pre-built templates to create order documents that best fit your store’s branding. Plus, it allows you to organize documents in a custom invoice sequence, making order categorization easier.
The plugin is available in both free and pro versions. The premium shipping label plugin offers advanced features, such as including tax details in invoices and adding custom fields for additional payment information.
Price: $69/year
Conclusion
So, that’s it, folks! We’idve reached the end of our list. But this is not the final stop. When it comes to WooCommerce, the plugin options are endless. The plugins listed above are among the most popular and wely used.
However, there are many more types of plugins, such as payment plugins, loyalty and rewards plugins, and others, that can help you navigate this competitive landscape and boost your sales.
We hope this article has provided the information you were looking for.
Are there any plugins you think should be added to the list? Feel free to share your thoughts in the comments below.
WebToffee is a leading developer of premium WordPress and WooCommerce plugins, providing essential tools to help businesses enhance their eCommerce websites. WebToffee offers a wide range of innovative plugins for various needs. Known for its high-quality, user-friendly products and exceptional customer support, WebToffee is dedicated to simplifying eCommerce for business owners and empowering them to achieve their goals faster and more efficiently.
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