e-commerce Social media is the key to attracting customers to the store! Did you know that around 43% of people use their preferred social media platforms to research brands? It serves as an excellent opportunity for online businesses to generate traction and engage the intended audience. However, having an active presence on all leading social […]
Did you know that social media has over 5 billion users worldwide? Selecting the right social media platform and leveraging it to build a community around your brand helps boost your reach and makes it easier for you to connect with your target audience. However, it may be overwhelming to be active on all social […]
Being present on multiple social media platforms is crucial to reach a wider audience and boost brand awareness. This means being present (and active!) on Facebook, X (formerly Twitter), Instagram, LinkedIn, Tik Tok and countless emerging platforms. It’s not enough to create a profile and post on it from time to time. You need to […]
Social media have a powerful hold on our attention. Leveraging social media platforms for growth is critical in any digital marketing strategy. However, many marketers fail to create a strong connection between social platforms and their brand website. And they should. The power of having a website is that you have complete control over it. […]
