[Video]: Why Customizing Social Media Posts Leads To More Likes

Customization instead of scattergun approach: Why customized social media posts lead to more likes Studies show that many bloggers use the scattergun approach when sharing blog posts on social networking sites due to the lack of time and resources. With the scattergun approach all social media posts are posted with the same text to all social networks. […]

A Million Tweets – What you can learn from a Twitter study

There’s a lot to learn from just 140 characters. The short messaging service is the second largest in the whole of social media, ranking just behind Facebook. Each user can read and follow useful content, news and pictures based on just 140 characters. So what exactly is a successful Tweet? What structure should it follow […]

5 Tips for Successful Social Media Posts

Social media is in continuous change. Popular networks loose users and importance, meanwhile new networks are coming up and competing for the community’s attention. With the increasing number of networks and an increasing degree of specialization communication workers face the need to spread the efforts on much more networks than just Facebook and Twitter. Social […]

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