5 Killer Tactics to Repurpose Your Blog Post

5 Killer Tactics to Repurpose Your Blog Post

Creating outstanding content is challenging. Coming up with new stellar content ideas and material on a daily basis is quite impossible for most bloggers. Think about repurposing your existing content instead. Once you have put so much effort in creating a valuable blog post, you should make the most of it and repurpose your content as best as possible.

There are several other media formats you can make use of and you can easily create a multimedia portfolio for your content. Each single media format can then again be cross-promoted on social media to catch as many eyeballs as possible for a single piece of content.

1. Turn Your Content Into Multiple Formats

How to use multiple media formats for your blog post content

  • Turn your key facts and images into a slideshow and share it on networks like Slideshare, Scribd
  • Screencast your slideshow into a short video clip with a link to your blog post and share it on YouTube, Vine & Co.
  • Add voice to your post and turn your blog post into a podcast. Add it to your blog post for readers who prefer to listen rather than to read and share it on sites such as iTunes, Google Play Music, Stitcher, PocketCast.
  • Turn long posts into a white paper or ebook as take away for your blog and to share it on Slideshare, Scribd, Issue & Co.
  • Write a checklist for your post as take away and share them.
  • Create an infographic for your post and share them.
  • Use these repurposed content media also to re-share your original post on your social media channel on Twitter, Facebook, Google+, LinkedIn and Co.

Tools to use for repurposing your content in other media formats

  • Try Powerpoint or Google Slides to create a simple presentation of your blog post. You can create an mpg4 or .wmv file to use them as video.
  • Try Prezi to create vivid and animated slides
  • Create a screencast with Camtasia if you need more options and editing.
  • Try Audacity for creating a simple podcast

2. Refresh Old Content

When you have created evergreen content, that performed well at the time, don’t let it go stale in your archives. Refresh your content from time-to-time to extend shelf life and re-publish your refreshed content with a current date.

How to refresh old content

Re-read your old posts thoughtfully and remove all irrelevant information and replace it with fresh data. For instance

  • Add current statistics and data from current research or studies, or
  • Refer to current news or events on your topic.
  • Make sure the screenshots (and other media files) that you used are still relevant and up-to-date. For instance, if the interface of the tools you show in the post looks differently now, it will be confusing for the reader.
  • Add a stellar infographic or video or a checklist / white paper for downloading
  • Check all links within the text and make sure they’re still available.

Tools that help you for refreshing your old content

  • Use Google Analytics and find articles that performed well at the time, but is now slowing down in traffic.

3. Use Visuals to Promote your Content

Visual content is more likely to get shares, likes, and comments than pure text messages. People remember visual information 65% longer than text information. So, visual content can generate additional reach and bring more traffic from search engines and social media to your website.

How to unleash the power of visual content

  • Illustrate your posts with graphics, photos or infographics.
  • Always share your social media posts with an image or as an image post. Image posts can have a huge influence on the reach and interaction with your posts. Also, image posts on Twitter, Facebook, and Google+ have the advantage that the images are automatically transferred to the image galleries and are thus permanently available in the social media profiles.

Tools to use for creating stunning visuals for your content:

  • Try Canva to create super fast and easy visuals and infographics. Canva offers a huge variety of templates, layouts, photos and icons you can use to create professional looking images. (free & premium)
  • To look for stock photos try Pixabay, Prexels or Unsplash as well as Freepik.com for stunning vector graphics. You can upload any photo or graphic from stock photo collections or any other graphics to embed them in your Canva design.
  • Try Movely to create animated videos (starting from US$ 5 per month)
  • Check out iSpring Free Cam for creating professional looking screencasts (free), or opt for Camtasia (starting from US$ 249 per single license), if you want to go pro.
  • Try tools like Giphy, GIFMaker.me or Flipagram to create Gifs for Twitter. You can also use Canva to convert your images into motion GIFs.

4. Write Follow-ups and Series

Take a successful piece of content from your blog and create a series focussing on major aspects. The best types of serial posts are posts that give something an in-depth look, with each post dedicated to a specific aspect of the topic.

How to create a series for your blog

  • Pick an article for which you received a lot of engagement in form of comments. You will probably find some interesting aspects or questions in your readers’ discussions you can follow up, or
  • Pick an evergreen topic, i.e. a how-to-series.
  • Decide on a schedule for your series.
  • Create an outline for each post, dedicating each post to a specific aspect of your topic.
  • If you’re creating a how-to series, you should plan for successive posts that will take the reader through several stages of the tutorial.
  • Tell your readers, when the next issue of your service will be published to make sure your readers will come back for more information.
  • Link back to your original post and interlink all posts of the series to previous and future posts of the series. This allows readers who are just discovering your posts to read through everything you’ve written in the series before going to a different source for more information.
  • Add something like “In case you missed…” and a “Related posts” sections right below the article to put the links to previous and future posts there.

If your content is no series material, write a simple follow-up story.

Link back to your original post and interlink the blog posts. This will give you credits for the search engines as they will be following each link through your blog.

A series or a follow-up story will make your regular readers come back as you publish it and also new readers will likely look through at least several of the series. And, more posts on related topics are likely to lead more clicks.

Tools that help you for finding content

  • Use Google Analytics and find articles that performed and received a lot of engagement and comments. You will probably find comments you can follow-up with a new post, or that you can use to write a how-to-series.

5. Share & Syndicate Your Content

Start by sharing your blog post on your social media channels. Social media are very powerful sources to get more outreach for your content and to drive traffic to your blog.

However, each social network offers different options for promoting your content. Not only the number of characters allowed differs and image sizes vary. The communities react differently to post formats. Each network is used for different purposes and at different times. In some networks, you can join current discussions by adding popular hashtags. Hashtags also turn your posts into searchable content. Or, you can add @ handles to reach out to specific users. Or, you can add emojis to personalize your posts with emotions. Hashtags work fine for Twitter and Instagram, but they perform less on Facebook and LinkedIn. You may also need to address your LinkedIn business contacts in a different way than your Facebook friends.

To effectively cross-promote your blog post, don’t just cross-post the same message on every social network. Tailor the message for your posts to fit each social media platform and audience. Get the Complete Guide to Social Media Sharing: What, When & How to Share to help you set up your cross-promotion plan.

How to cross-promote and syndicate your blog post on social media sites

  • Share your post on Twitter, Facebook, Google+, and LinkedIn.
  • If you have business pages on Facebook, LinkedIn, and Google+, share your posts to your pages as well but at different times and days.
  • Also, share your blog post in relevant groups and communities on Facebook, LinkedIn, and Google+, but share them on different days and times and use different messages tailored to fit each group.
  • Schedule your post multiple times on Twitter, but follow the new Twitter rules and customize each Tweet.
  • Share your blog post images on Pinterest, Instagram, and Flickr, using your focus image with your introduction, hashtags and a link to your post.
  • If you use multiple images, share them all, but share them on different days and at different times.
  • You can also share your images on Twitter, Facebook, LinkedIn, and Google+ to re-share your posts with different visual anchors.
  • Share your blog post in special interest communities such as Reddit.
  • Also share a link to your blog post to social bookmark networks such as Diigo, Digg, StumbleUpon.
  • Schedule your posts at the best times for each network and across several days, weeks and month to extend the lifespan of your posts.
  • Re-share and re-schedule your evergreen posts from time to time to revive them.

There are several other social sites with large communities and high authority such as LinkedIn Pulse, Medium, Tumblr, Quora, where you should consider to syndicate or re-publish your content. Exposure to these audiences benefits your visibility and outreach. You can syndicate your content as a complete copy of the content on your site, or only a part of it. Whatever you do for syndication, always make sure to re-publish your content a couple of days after you published the content on your blog. This allows the search engines to index your content first as original content.

  • Re-publish your post in blogging networks such as Medium, Tumblr or Bloglovin.
  • Re-publish your content on Torial if it is relevant for journalists.
  • Syndicate your blog post to LinkedIn Pulse, if it is business-related.
  • Syndicate your post as a blog post on Quora.

Tools for cross-promoting your blog post automatically across social networks

  • Use the Blog2Social plugin to share and cross-promote your blog posts automatically to your social media channels, directly from the WordPress dashboard. The plugin allows you to auto-post and to customize your posts individually for each network. You can also schedule your posts to be shared at the best times to post on each network. The plugin auto-posts your blog posts to Facebook (profiles, pages), Twitter, Google+ (profiles, pages, groups), LinkedIn (profiles, pages), XING (profiles, pages, groups), Diigo, Reddit, VK, Instagram, Flickr, and Pinterest. You may also re-post old post and pre-schedule your scheduled post for auto-posting.
    You can also re-publish your blog post to Tumblr, Medium, Torial automatically. The plugin provides a full Rich Text Editor for these networks, so you can optionally edit your title and copy or even change your image if needed. And, most importantly, you can schedule your post to get them re-published on different days and times.
  • You can use the Medium plugin to automatically re-publish your blog post on Medium.
  • You can use the Tumblr plugin to automatically re-publish your blog post on Medium.
Complete Guide on Social Media Sharing
Get the Complete Guide to Social Media Sharing for free: What, When & How to Share to help you set up your cross-promotion plan.

We will never share or sell your email and personal data and we will always keep your data safe and secure.

Extra Tip: Reach Out to Influencers to Network for your Blog Post

Reaching out to influencers and fellow bloggers is most important to build up your network to get more outreach, authority, reputation, and valuable backlinks for your blog post.

  • Start with fellow bloggers you know and invite them to comment on your blog post, ask for their opinion.
  • Comment on other topic related blog’s posts and link to your post to generate valuable backlinks. But do so only if your post really adds value to what is said.

Tools to use for reaching out to influencers

  • Use the Buzzsumo search engine to look for related posts on your topic.
  • Use networks like Kred or Klout to find influencers in your niche and topics by keyword search.

 

5 Killer Tactics to Repurpose Your Blog Post

Wrap up

Before you start to create new content for your blog, always think about repurposing your existing content first. Look at your existing blog posts to check, if you can repurpose your content for other media formats, refresh your content or create more visuals. Coming up with new stellar content ideas and material on a daily basis is quite impossible for most bloggers. Think about repurposing your existing content instead. Once you have put so much effort in creating a valuable blog post, you should make the most of it and repurpose your content as best as possible.

There are several other media formats you can make use of and you can easily create a multimedia portfolio for your content. Each single media format can then again be cross-promoted on social media to catch as many eyeballs as possible for a single piece of content.

Our Reader Score
[Average: 5]
Melanie Tamblé
Co-Founder & CEO at Adenion GmbH
Melanie Tamblé is co-founder and co-CEO of Adenion GmbH. She is an experienced expert in content marketing and social media.
Adenion GmbH specializes in online services and tools for bloggers, businesses and agencies of any size to support their online marketing and content seeding tasks on the web.

Blog2Social as WordPress Plugin and WebApp enable fast and easy auto-posting, scheduling and cross-promotion of blog posts, articles, links, images, videos and documents across multiple social media sites.
Social media posts will be automatically turned into a customized format for each social platform and auto-scheduled for the best time. Social media post can be previewed and tailored with individual post formats, images or personal comments - all in one easy step.
Melanie Tamblé on FacebookMelanie Tamblé on GoogleMelanie Tamblé on InstagramMelanie Tamblé on LinkedinMelanie Tamblé on PinterestMelanie Tamblé on TumblrMelanie Tamblé on Twitter

Leave a Reply

Your email address will not be published. Required fields are marked *

We will never share or sell your email and personal data and we will always keep your data safe and secure.

I agree to the privacy policy. (You can unsubscribe any time.)

Become a guest author on Blog2Social

Become a social media pro with this free guide!

Complete Guide on Social Media Sharing

We will never share or sell your email and personal data and we will always keep your data safe and secure.

Categories