How to Share, Auto-Post and Schedule on Social Media

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Comprehensive How To of Blog2Social

Version 6.4 Posting Templates and Dynamic Previews

Update Blog2Social to version 6.4 to use posting templates for all your social networks to individually customize the layout of the post format for your social media posts. Check your template settings with a dynamic preview of your posts.

Posting Templates: Customize the layout of the post format for all social media networks (Premium)

You can now use posting templates to individually customize your default format for all social media networks. You can now save your individual layout settings as default and select your settings to share your social media posts faster with individually tailored posts on each social network.

Change your post format, select the parameters for your text, add general hashtags, and more!

To define your default settings for a specific social network, click on the “Edit Post Format” Button on the Blog2Social “Networks” panel.

>> Learn how to customize and apply post templates for your social media posts.

Please note: As Instagram does not activate URL links in comments as clickable links,  URL links are no longer added to your post with the default Instagram template.  However,, the template settings now provide you with the option to include your links automatically in your Instagram posts by clicking the check-box you can see below:

Dynamic preview of your posting template settings

To check your settings, a new dynamic preview will show you how your posts will look when shared with the new customized template. The preview of your posting template now changes in real-time, when you change the settings of your post template.

Blog2Social will display the content of  your latest post in the preview as an example to show how your post will look with your customized settings.

More Improvements and Tweaks:

  • You can now filter your blog posts by main categories and subcategories in the overview for your “Website & Blog Content” .
  • You can now correctly filter by “shared by user”, when you open the post overview in the calendar.
  • You can now use a “b2s_filter_wp_post_hashtag” hook for hashtags in Blog2Social.
  • Blog2Social now cuts the pre-filled comment text correctly after a full sentence in XING posts.
  • Posting templates are now correctly applied by the autoposter.

2020-06-10 10:45

Version 6.3 Blog2Social Community and Automatic Retweets

Update Blog2Social to version 6.3 to join the Blog2Social Community and share your tweets across your Twitter profiles with automatic retweets.

Blog2Social Community

Update your Blog2Social to 6.3 to join the Blog2Social Community. Benefit from the collective knowledge and experience of Blog2Social users from all around the world and share your own expertise in the new Blog2Social Community. Find all the information you need in one place and save valuable time by connecting with other users to discuss common questions.  

To join the community, create your personal community account in your Blog2Social Plugin in your WordPress backend. Just go to Blog2Social “Help & Community”, enter your preferred username, your email address, and a password, and you are done!

We hope to see you soon in the Blog2Social Community!

Twitter Autopost Retweets

Many of you have more than one Twitter profile and asked us for options to share content on multiple Twitter accounts. The Twitter terms of service only allow to share original content on one profile. However, retweets are allowed to cross-share content on multiple accounts. You can now easily share your post across your Twitter accounts with automatic retweets.

Define a network collection with your Twitter profiles to share your content in your Blog2Social Autoposter settings. Then select the Twitter profile for your original content (main Twitter profile). Blog2Social will now automatically retweet your original tweet on all your selected  Twitter profiles in your selected network collection for all your auto-posted content.

More Improvements and Tweaks:

  • Re-share feature improved: There are now separate notifications for “no posts found” and “posts are already in queue”.
  • Optimized post filter options: Posts are now correctly sorted in the calendar view; posts that were scheduled but deleted are now correctly listed as “not yet shared”; you can now also see posts from subcategories.
  • LinkedIn now correctly takes the og:image for your posts, rather than the oEmbed tag image if you select the option in the settings.
  • If your blog post does not have a featured image, the re-share feature now searches for an alternative image in your post or page and takes this image.
  • The notification for the autoposter limit (for imported posts only) now correctly disappears after 24h.
  • You can now use the “Create Social Media Posts” feature for XING profiles and pages.
  • Blog2Social  notifications for Facebook now offer additional tips on how to fix your connection.
  • We added a social media networks overview for the Autoposter, Re-Share and create social media posts feature, so you can see exactly which social networks can be used for which feature.
  • Profile selection for the autoposter optimized.
2020-05-12 12:39

Version 6.2 Re-share your posts automatically

Update Blog2Social to version 6.2 to re-schedule and re-share your blog content automatically. Use the Sniply URL shortener and benefit from more enhanced usability features.

Re-share your posts automatically (Premium: Smart, Pro & Business)

Keep your social media feed updated automatically with awesome content and save valuable time by reviving your evergreen content regularly.
Automate your resharing process with Blog2Social, so you can use your time to create new content and interact with your community.

Select which blog posts, pages or custom post types you would like to revive, as well as the time and interval and Blog2Social fills your social media feeds automatically for you.

>>Learn how to automatically re-share your posts.

URL-Shortener Sniply

You can now connect Sniply to Blog2Social to automatically share Sniply links with all your social media posts. The popular URL shortener allows you to create a snip with a call-to-action that will be attached to your link and displayed on the linked site as a small overlay box. This enables you to include a call-to-action with every link you share, even with curated content.

Use Sniply to increase conversions from every piece of content you share. You can drive traffic to your website, landing page, customer service and more.

It’s easy: Connect your Sniply account to Blog2Social. Select your brand and your CTA snip and Blog2Social will automatically attach your Sniply short links to your social media posts.

>> Learn how to use Sniply with Blog2Social and how to create snips with CTAs for your short links.

Please note: Please create at least one brand and one CTA in your Sniply account to connect Sniply to Blog2Social successfully.

More Improvements and Tweaks:

  • You can now see when you last shared a post in the “Favorites” tab.
  • Auto-Posting settings are now also displayed in the sidebar.
  • Filter options in the “Site & Blog Content” section now stay applied when you click on a different tab.
  • Auto-Poster for imported posts: You can now post more than 10 posts for Google My Business, as long as they are within your autoposts per day/user (25 for Smart, 50 for Pro, 100 for Business).
  • Best Times will now correctly load for XING.
  • The social media calendar will now correctly show the right post format for Instagram.
  • Posting Templates will now only be applied for other users if the option is checked while sharing a social media account.
  • You can now correctly plan your post in the “Create Social Media Post” section, after changing the post format.
  • Pinterest: You can now change your pinboard for already scheduled posts. Furthermore, Blog2Social now creates titles for your pins.
  • WordPress tags for custom post types can now be used to automatically generate hashtags with Blog2Social.
  • Troubleshooting tool update: You can now check database rights with the troubleshooting tool.

2020-03-10 13:22

Version 6.1 Revised Autoposter, URL Parameters, Rebrandly, Custom URLs in Bitly and Link Posts for VK

Update Blog2Social to version 6.1 to benefit from a revised version of the social media autoposter, use URL parameters to track your link performance, use custom short links with Bitly and Rebrandly, use the link post format for VK and much more.

Social Media Autoposter Revised (Premium: Smart, Pro & Business)

Setting up and working with the auto poster for your social media posts is easier and faster than ever with the new revised auto poster settings:

- One-step to set up all standard (default) settings for auto-posting of your WP posts and imported posts:

  • Select your default social media network collection for autoposting.
  • Define your default time settings for autoposting your social media posts: immediately after publishing or at your best time settings for each network.
  • Select whether the autoposter should automatically publish only newly created or also updated articles on the social media.
  • Select for which WordPress post type the autoposter should be used.

 -A preview of your auto poster settings on the sidebar of each post shows you:

  • Your current default settings for autoposting (see above).
  • How many times this post has been shared.
    The date, when his post was last shared.
  • Advanced setting options to change your current settings for this post.
  • If you don’t need to make any changes for your current post, your post will be shared automatically according to your default setting.

- All default settings and changes will also be saved with your drafts.

Go to Blog2Social -> Settings -> Auto-Posting to set up your default setting for autoposting.

Learn more about the autoposter.
Learn more about auto posting imported posts.

New URL Shortener Rebrandly & Custom URLs for Bitly and Rebrandly

With Blog2Social 6.1 you can now also use Rebrandly to shorten your post URL that is automatically integrated into your social media posts.

URL shorteners like Rebrandly or Bitly help you keep your posts short and simple. They make sure that your links take up less of your valuable space and give you more characters to add hashtags or tag users.

Another big benefit of shortened URLs is the ability to track your link performance. Using a URL shortener like Rebrandly or Bitly enables you to track your traffic and collect information like CTR, geographic locations of viewers, the social networks they found you on and much more. You can review some of these stats for free to improve your social media strategy or use advanced reporting options with the Premium service.

Learn how to use the URL shortener Rebrandly for your social media strategy.
Learn how to track the performance of your blog posts on social media with Bitly.

Custom URLs

With Rebrandly and Bitly, you can also create professional-looking links that are customized to your brand. While normal short links don’t convey your brand name, custom short links let people know which website they are about to enter.
If you have linked your website to your Rebrandly or Bitly account to create these custom URLs, Blog2Social will automatically take your branded link when shortening links for your social media posts.

URL Parameters: Use UTM and Other Parameters to Track Your Link Performance (Business version)

Do you know how effective your online marketing campaigns are? Can you say which social media channel generated the most traffic for your last promotion? Tracking the performance of your marketing success is a vital part of online marketing.
By tracking which posts get the most clicks from which source, you can identify the best way to address your targets on each marketing channel with your brand messages.

This is where URL parameters come in: URL parameters are short text strings that are added to the end of a URL with the purpose of tracking how often and by whom that link is clicked.

The most popular method of tracking link performance with URL parameters is the use of Google Analytics’ UTM parameters.

You can now add URL parameters to individual links or set default parameters for each social media connection or all connections.

Learn how to use Google Analytics UTM parameters as URL parameters with Blog2Social.

VK Link Post Format (Premium: Smart, Pro & Business)

You can now choose the post format for your social media posts on the popular Russian social network VK (

A link post focuses on your link and your post content. When using the link post format the social networks automatically generate a link preview from your meta tags or Open Graph parameters.
Use the link post format to lead your readers to your blog, website or online shop by giving them a preview of your content.
Learn more about the link post format and how to use it for your posts.

More Improvements and Tweaks:

  • You can now connect and post to Tumblr side blogs.
  • See more posts at once: You can now decide whether you want to see 25, 50 or 100 posts in your “Share Website & Blog Content” section.
  • Find out who shared what: Select users to see all the posts they have shared.
  • Images are now correctly displayed in the post preview on Torial.
  • Individual best time settings are now correctly loaded.
  • You can now use bold and italic to format your text in the HTML Editor for Torial Tumblr and Medium.
  • OG titles tags will now be correctly set for scheduled WordPress posts.

2020-01-27 10:53

Version 6.0 Emojis, Animated Gifs, New Image Posts and Imgur

Update Blog2Social to version 6.0 to use the full power of visual content: create social media posts from your images, share your visuals on Imgur and spice up your social media posts with GIFs and Emojis.

Use Emojis for Your Social Media Posts with the New Emoji Database

Nowadays every messenger and almost every social media network supports the little colorful emoticons we grew to love. Even big companies and brands use emojis in their social media posts.

With Blog2Social 6.0 you can access a new integrated emoji database to add emojis to your social media posts easier than ever.

>>Learn how to add emojis to your posts with the new emoji database.

See which social networks allow emojis:

✔️Emojis Twitter, Facebook, LinkedIn, XING, VK, Tumblr, Medium, Instagram, Pinterest, and Flickr
❌ No Emojis Diigo, Torial, Reddit, Bloglovin, Google My Business, Imgur

Use Animated Gifs for Your Social Media Marketing

GIFs are trending on social media and it doesn't look like this trend is going to fade away soon. People use animated GIFs to share their feelings, reactions or incredibly cute animals with their followers. However, GIFs are not only for personal use anymore. Marketers and companies have discovered GIFs and use them to strengthen their brands and to make their social media communication more engaging. GIFs can also be used for storytelling, to educate or provide support, to introduce new products or show them in action. As long as product-focused GIFs are entertaining or helpful, people tend to share and like them much more often than other types of advertisements.

With Blog2Social 6.0 you can use any GIF you use in your blog post or upload into your media library in your WordPress blog for your social media posts.

>>Find out why you should use GIFs for your social media posts and how to use them with Blog2Social.

Use GIFs on social media with these Blog2Social licenses:

Free: Select a GIF from your blog post for your social media post.

Smart: Select an individual GIF from your blog post, for your social media post per network.

Pro & Business: Select an individual GIF from your media library for your social media post per network.

These networks support animated GIFs

  Image Post Link Post HTML Network
Facebook animated Network publishes animated GIFs in a non-animated form (single frame). Network does not support the html format.
Twitter animated Network publishes animated GIFs in a non-animated form (single frame). Network does not support the html format.
XING animated animated Network does not support the html format.
Linkedin animated animated Network does not support the html format.
Instagram Network publishes animated GIFs in a non-animated form (single frame). Network does not support the link post format. Network does not support the html format.
Pinterest animated Network does not support the link post format. Network does not support the html format.
Imagur animated Network does not support the link post format. Network does not support the html format.
Flickr Network publishes animated GIFs in a non-animated form (single frame). Network does not support the link post format. Network does not support the html format.
VK Network publishes animated GIFs in a non-animated form (single frame). Network publishes animated GIFs in a non-animated form (single frame). Network does not support the html format.
Bloglovin´ Network does not support the image post format. Network does not support the GIF format. Network does not support the html format.
Reddit animated Network publishes animated GIFs in a non-animated form (single frame). Network does not support the html format.
Medium Network does not support the image post format. Network does not support the link post format. animated
Tumblr Network does not support the image post format. Network does not support the link post format. animated
Torial Network does not support the image post format. Network does not support the link post format. animated
Diigo Network does not support the image post format. Network does not support the GIF format. Network does not support the html format.
Google My Business Network does not support the GIF format. Network does not support the GIF format. Network does not support the html format.

The networks Diigo, Bloglovin’ and Google My Business do not support the GIF format and will use your featured image instead.    

Share Images as Social Media Posts (Pro & Business

You can now create, schedule and share all your social media posts in your WordPress dashboard. Share any image from your media gallery on your social media networks. You can now create social media posts from scratch using any image, link or third party content (content curation) without leaving your Wordpress dashbord. Manage and schedule all your social media content with one tool, from one platform and with one social media calendar.

Just go to “Social Media Posts” in the Blog2Social menu and select “Image Post” or “Link Post” and use any content from any source you like to share with your followers.
To create an image post, choose an image and add a comment, hashtags, or emojis.

>>Learn how to create social media posts from scratch with Blog2Social.

New Social Network Imgur for Your Visuals

Discover and enjoy the magic of the Internet with Imgur! Imgur serves up images, memes, GIFs, and visual stories in an endless stream of bite-sized fun. Imgur enjoys great popularity, especially among Millenials. With 250 million monthly active users it is one of the most frequented sites on the web.
Update Blog2Social to 6.0 to connect your Imgur account to your WordPress blog and post your visuals to Imgur.

>>Learn more about Imgur and how to post to Imgur with Blog2Social.

Save Your Most Valuable Content as a Favorite for Faster Access

Some of your valuable posts will remain relevant for a very long time. Don’t let your evergreen content go to waste in your archive. Re-share your evergreen content regularly to extend shelf life and save valuable time.

Blog2Social 6.0 makes it easier for you to save your evergreen posts as a favorite to make is easier to find and select your most valuable content. Click on the yellow star icon next to your post or page in the Blog2Social “Posts & Sharing” section to save a content as a favorite.

You can now click on the “Favorites” tab to only see the content you marked as a favorite.

More Improvements and Tweaks:

  • Posting Templates can now include the author’s social media handles.
  • Facebook Profile Image posts can now include quotes.
  • If you share a social network account with other users, your network settings will now also be shared (Business version).
2019-12-04 12:11

Version 5.9 Change the Image for Link Posts & Use Post Templates for XING

Update Blog2Social to version 5.9 to change the image of your link posts for LinkedIn, XING, Twitter, and Facebook, and pre-format your posts with post templates.

Change the Image for Link Posts on Twitter, Facebook, LinkedIn and XING (Premium Pro)

Select individual images for your link posts on Twitter, Facebook, LinkedIn or XING with Blog2Social. To change the image for link posts, Blog2Social will automatically set the image you choose as the new Open Graph image tag (og:image) in your blog post meta data.

>>What are open graph tags and what do I use them for?

Please note:
Open Graph (og) tags are written into the source code of your website. All networks that support the link post format (except Twitter, as it will preferably use Twitter Card tags) will read the same Open Graph tags to display the link preview. If you make any changes to the og tags, these changes will be altered in your source code, which means the changes apply to every network that displays link previews based on og tags.

New Format Options for Post Templates & Post Templates  for XING (Pages & Groups) (Premium Pro)

Just like punctuation, formatting often seems unnecessary in times of text messages and chats. If you try to read a bigger paragraph, however, missing punctuation or formatting, resulting in a so-called wall of text, can make this task unnecessarily difficult.

One of the main reasons we use social media is to spread a message and reach as many people as possible, which is why we should make sure our message is easily digestible. A few line breaks can make a huge difference!

Use post templates to pre-format your social media posts for Twitter, Facebook, Instagram, LinkedIn, and XING and save valuable time while scheduling. With Blog2Social 5.9, you can now add line breaks directly to your post templates to further customize the formatting style of your message.

You want to start with your hashtags, then a line break and then your post content? Sure!  You want more space between your title and content and even more line breaks before your hashtags at the end? You can absolutely do this.  Pre format your social media posts with post templates however you like.

Furthermore, version 5.9 also adds post templates for XING pages and groups!
>>Learn how to use post templates for your social media posts.

More Improvements and Tweaks:

  • Troubleshooting tool improved: additional plugins will now be checked.
  • WooCommerce compatibility improved: WooCommerce hook for deleted products added to Blog2Social so scheduled social media posts for products that get deleted are also deleted automatically.
  • You can now use animated GIFs for your social media posts.
2019-11-05 12:44

Version 5.8.1 Bug fixed for user rights

Update Blog2Social to version 5.8.1 to make sure that your user rights are unrestricted.

2019-10-02 10:06

Version 5.8: Google My Business Auto Posting for Imported Posts and Easier Draft Management

Update Blog2Social to version 5.8 to auto post your imported posts to Google My Business, to manage your drafts more easily, and more.

Google My Business Auto Posting for imported posts (Pro & Business)

Importing posts is a great way to automate and optimize your content creation and distribution process and save valuable time and resources.
With Blog2Social Premium you can auto-post your imported posts. Blog2Social 5.8. now adds Google My Business to the auto poster for imported posts. The new feature is available for Premium Pro and Premium Business.

Your Google My Business listing is your digital business card and can be a primary touchpoint when clients and prospects search for your company. As soon as someone searches for your company on Google, your Google My Business listing appears in the top right-hand side of the search results and is in the focus of attention. Presenting your latest posts directly on your Google My Business listing, allows you to draw attention to your business before people even visit your site.

Use Blog2Social to keep your Google business listing up to date by auto-posting your imported posts automatically.

>>Learn how to connect Google My Business to Blog2Social

>>Learn how to automatically share imported blog posts on Twitter, Facebook, and Google My Business

Please note: You can share up to 10 imported posts per day on Google My Business. The latest 3 posts will be prominently displayed on your business listing for 7 days Older posts can be accessed via the post carousel and will be stored in the post archive after 7 days.

Read our Google My Business Guide to see how Google My Business can help you gain more visibility and reach for your business with Google Posts.

Manage your drafts directly in the post overview section

Saving your customized social media posts as drafts makes it easier for you to save your work whenever you need to take a break and continue at a later time. Or, to use your drafts for repurposing your social media posts.

Blog2Social 5.8. makes it easier for you to see whether you already have a draft for the social media post you want to share. You can now see and access your drafts in the “Posts & Sharing” -> “Draft” tab, as well as in the tab “Posts & Sharing” -> “All blog posts”. If you have a saved draft for a blog post, the “load draft” button will appear next to the post. If you don’t see this button next to a post, there is no saved draft yet.

>>Learn how to save your posts as drafts

More Improvements and Tweaks:

  • You can now share your posts on LinkedIn in the image post format with or without a link in your post.
  • Pinterest login process improved.
  • Security updates.
  • Improved Multisite Support: For multisite websites, the social media calendar is now displayed separately for each website. This allows you to only see the posts relevant for your current website.
  • Content Curation: The comment text will now be correctly displayed in the comment text field.
  • Manage user rights for Blog2Social (Business): You can now streamline user rights you have assigned in other plugins or WP applications.
2019-09-23 15:26