Category: Social media management

4 Ways to be Authentic on Social Media (and Increase Engagement)

Authenticity on social media can be a game changer for any brand. A study shows that 91% of people “are willing to reward a brand for its authenticity via purchase, investment, endorsement or similar action”. 61% of these people will either purchase or show “increased” purchase interest from authentic brands.

How to Boost the Organic Reach of Your Facebook Posts with Smart Social Media Automation

Running a Facebook page can be a great way to push a brand’s visibility and promote products. However, simply posting content on Facebook will not bring the desired results. The network’s algorithm has the upper hand on what followers see in their News Feed. But, you don’t have to be a mastermind to boost the […]

15 Killer Tactics To Boost Your Engagement On Twitter And Promote Your Content Efficiently

Are you looking for ways to boost your engagement on Twitter and skyrocket your website traffic? Stay tuned for the 15 most efficient tactics to leverage likes, comments, and retweets on Twitter and promote your content like a pro. How To Boost Your Engagement On Twitter With 353 million active users, Twitter is one of […]

Pros and Cons of Social Media Automation

With the growing number of social networks and channels, managing your social media channels can devour a lot of time and resources. Social media automation seems to be an easy way out of the hamster wheel. Social media automation tools promise to do all the work for you. The benefits of social media automation are […]

[Video]: Why Customizing Social Media Posts Leads To More Likes

Customization instead of scattergun approach: Why customized social media posts lead to more likes Studies show that many bloggers use the scattergun approach when sharing blog posts on social networking sites due to the lack of time and resources. With the scattergun approach all social media posts are posted with the same text to all social networks. […]

A Million Tweets – What you can learn from a Twitter study

There’s a lot to learn from just 140 characters. The short messaging service is the second largest in the whole of social media, ranking just behind Facebook. Each user can read and follow useful content, news and pictures based on just 140 characters. So what exactly is a successful Tweet? What structure should it follow […]

5 Tips for Successful Social Media Posts

Social media is in continuous change. Popular networks loose users and importance, meanwhile new networks are coming up and competing for the community’s attention. With the increasing number of networks and an increasing degree of specialization communication workers face the need to spread the efforts on much more networks than just Facebook and Twitter. Social […]

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